Text A The future of e-business Unit 5 E-Business Text A The future of e-business

Lead in Listening practice: The concept of e-business (p. 96) Answers: collaborating with business partners IBM parts and supplies do joint research equipment and software Travel bookings

Lead in Definition E-business (electronic business): the application of information and communication technologies in support of business activities. It enables companies to link their internal and external data processing systems more efficiently, work more closely with suppliers and partners, and better satisfy the needs of their customers.

Lead in Making prediction Discussion: What are the internal and external forces that can affect an e-business? Internal forces: factors closely associated with the actions and decisions taking place within a firm External forces: factors affecting e-business planning that originate from outside the organization

Reading and Researching Read para. 10-11: Internal and external factors that affect an e-business Fill in the second table on p.101 Key points highlighted Kind of forces Definition Factors involved Internal forces:   factors closely associated with the actions and decisions taking place __________________ External forces: factors affecting e-business planning that originate from _______________________

Internal and external factors that affect an e-business Definition Factors involved Internal forces   factors closely associated with the actions and decisions taking place within a firm External forces factors affecting e-business planning that originate from outside the organization A firm’s planning activities, organization structure, human resources, management decisions, information database, and available financing Globalization, demographic, societal, economic, competitive technological, and political and legal forces.

Reading and Researching Read para. 1-6: Two fundamental models of e-business Table on p. 100 Model Customer focus Examples mentioned B2B B2C Dell, General Motors, Ford Other businesses Barnes & Noble.com, Lands’end.com Individual consumers

Reading and Researching Specialized terms 1. Business-to-business (B2B) (para. 1, L5): 企业对企业的电子商务 The buying, selling, and exchanging of products or services over the Internet between companies, rather than between companies and consumers 2. Business-to-consumer (B2C) (para. 1, L5): 企业对消费者的电子商务 The selling of products or services to consumers over the Internet

Reading and Researching Synthesize key points from para. 1-6 1. Model 1 (para. 1-4): Business-to-business (B2B): customer focus – other companies or businesses Type 1: Focus – facilitating sales transactions between businesses Example: Dell Type 2: Focus – relationship with suppliers Example: General Motors and Ford 2. Model 2 (para. 5-6): Business-to-consumer (B2C): customer focus – individual consumers Examples: Barnes&Noble.com, Lands’end.com

Reading and Researching Model 1 (para. 1-4): Business-to-business (B2B): customer focus – 1. other companies or businesses Type 1: Focus – facilitating sales transactions between businesses Example: Dell A large portion of Dell’s online-orders are 2. from corporate clients who are well-informed about the products they need and are looking for fairly priced, high-quality computer products that will be delivered quickly. Advantages: To Dell – 3. reducing storage and carrying costs and rarely stuck with unsold inventory To customers – reducing costs associated with wholesalers and retailers, helping to reduce the price they pay for equipment.

Reading and Researching Type 2: Focus – relationship with suppliers Example: General Motors and Ford General Motors and Ford develop 4. special B2B systems to link thousands of suppliers that sell the automobile makers parts Advantages: To General Motors and Ford – significant savings To suppliers – 5. being the preferred suppliers for General Motors and Ford

Reading and Researching: Model 2 (para. 5-6): Business-to-consumer (B2C): customer focus – 1. individual consumers Examples: Barnes&Noble.com, Land’send.com The most important strategy for B2C firms: 2. understanding how consumers behave online B2C firms aim to: Provide round-the-clock global access to all kinds of products and services 3. Build up long-term relationships with customers: Example: Barnes & Noble 4. Using specialized software to track the decisions and buying preferences as customers navigate the website Advantages: the customers’ repeated purchases repay the investment many times over

Language building-up Task 1: p. 102 Task 3: p. 104

Specialized vocabulary Task 1: p. 102 1 e-business models para. 1, L2 2 reduce expenses para. 1, L4 3 corporate clients para. 3, L4 4 unsold inventory para. 3, L7 5 wholesalers and retailers para. 3, L8-9 6 comparison shopping para. 5, Bullet point 1 7 buying preferences para. 6, L5 8 individualized service para. 6, L9

Specialized vocabulary Task 1: p. 102 9 创造销售收入 para. 1, L3-4 10 简化交易程序 para. 3, L2 11 标价合理、高品质的产品 para. 3, L5 12 大量的原材料 para. 4, L9-10 13 增加购买量 para. 4, L1, p. 98 14 与消费者建立长期的关系 para. 6, L2-3 15 互联网的宽带连接 para. 7, L1, p. 99 16 信息数据库 para. 10, L5

Specialized vocabulary Task 1: p. 102 1 e-business models 电子商务模式 2 reduce expenses 减少开销 3 corporate clients 公司客户 4 unsold inventory 未售存货 5 wholesalers and retailers 批发商和零售商 6 comparison shopping 比较购物 7 buying preferences 购物偏好 8 individualized service 个性化服务

Specialized vocabulary Task 1: p. 102 9 创造销售收入 generate sales revenue 10 简化交易程序 facilitate sales transactions 11 标价合理、高品质的产品 fairly priced, high-quality products 12 大量的原材料 large quantities of raw materials 13 增加购买量 increase the volume of purchases 14 与消费者建立长期的关系 build long-term relationships with the customers 15 互联网的宽带连接 broadband access to the Internet 16 信息数据库 information database

Specialized vocabulary Task 2: pp. 102 -103 1. conduct business 2. growth opportunity 3. human resources 4. individualized services 5. buying preferences 6. generate sales revenue

Formal English Task 3: p. 104 1. making …. easier 2. know more than enough; reasonably priced 3. very impressive; extraordinary 4. give 5. estimates 6. protect