Camera Shots; Conventions; Describe; Target Audience Let’s identify the target audience of both advertisements: Age range Gender General Interests http://www.youtube.com/watch?v=L0YPsuZYZIY Camera Shots; Conventions; Describe; Target Audience

Why did the director do that? What is the effect on the audience? Learning Goals To know what is happening in the advertisement and what the advertisement is selling. To understand why the director chose a specific camera shot. To be able to analyze the possible effect a specific camera shot has on the target audience. Camera Shots; Conventions; Describe; Target Audience

Medium Shot Establishing Shot Medium long shot To know basic camera shots and angles. To understand how camera shots are used in music videos. Medium Shot Establishing Shot Medium long shot

Medium shot Close up Long shot To know basic camera shots and angles. To understand how camera shots are used in music videos. Why do you think the director used that shot? What does this shot show the audience? Medium shot Close up Long shot

To know basic camera shots and angles. To understand how camera shots are used in music videos. Why do you think the director used that shot? How would audience feel? What do you think about her facial expression and lighting? Close-up Long shot Medium long shot

Close-up Medium-close up Long shot To know basic camera shots and angles. To understand how camera shots are used in music videos. Why do you think the director used that shot? What would be the possible effect on the audience? What is the genre of this music video? Why? Close-up Medium-close up Long shot

To know basic camera shots and angles. To understand how camera shots are used in music videos. Why do you think the director used that shot? Why do you think the audience would be attracted to this shot? What is the genre of this music video? Why? Long shot Close-up Extreme close up

High-Angle Long shot Medium Shot To know basic camera shots and angles. To understand how camera shots are used in music videos. High-Angle Long shot Medium Shot Why do you think the director used that shot? Why do you think the audience would be attracted to this camera shot?

Over the shoulder shot High-angle Close up To know basic camera shots and angles. To understand how camera shots are used in music videos. Why do you think the director used that shot? Why do you think the audience would be attracted to this camera shot? Over the shoulder shot High-angle Close up

Audience; Camera Shot/Angles; Effect; Evaluate To be able to analyze the possible effect the camera shot/angle has on the audience. Therefore, when you discuss the director’s intentions, you are writing about what he/she wanted to show. They want to promote the product band doing something. The effect on the audience – you are evaluating the thoughts, feelings and/or reactions of the audience. Audience; Camera Shot/Angles; Effect; Evaluate

Who’s confused right now? To know basic camera shots and angles. To understand how camera shots are used in music videos. Who’s confused right now? I can identify camera shots, and I’m starting to understand how camera shots are used. I have no idea what’s going on. Help me, Adam!

Use the writing frames to complete the task... Learning Goals To know what is happening in the advertisement and what the advertisement is selling. To understand why the director chose a specific camera shot. To be able to analyze the possible effect a specific camera shot has on the target audience. http://www.youtube.com/watch?v=n4YdFzQomkI http://www.youtube.com/watch?v=Xi5icTfuf3I http://www.youtube.com/watch?v=t9mxon4txFQ http://www.youtube.com/watch?v=y9ajRIgTJNA Camera Shots; Conventions; Describe; Target Audience

I really do not understand... This is what I think I understood from this lesson: I’m getting it, but I’m a little unsure about... I can move on, but could you go over... again? (I just need to make sure I get it.) I really do not understand... What does... mean? I’m not ready to move on. I need you to go over... I understand and learned in lesson that... For the next lesson, I want to learn... The thing that I know very well from this lesson is... http://www.youtube.com/watch?v=ESvnL02mDuA