Digital Marketing Marketing Workshop 3

Benefits to Digital Marketing Global Scale Highly targeted Relatively cheaper Guaranteed ROI

Digital Marketing Mediums

Organic Marketing Direct Traffic SEO Social Media Inbound Marketing Email Marketing

Paid Marketing Pay per click Display ads Video ads Social Media Email Marketing

Search Engine Optimization (SEO) Search queries Influences relevance and popularity https://moz.com/beginners-guide-to-seo/how-search-engines-operate

Paid Search Company’s appearance at the top of the SERPs Top 5 results generate most clicks Accurate ROI Specific targeting https://econsultancy.com/blog/63783-what-is-paid-search-ppc-and-why-do-you-need-it/

Display Ads Images, audio, and videos Ex: banner ad Pro: flexibility, very customizable Con: widely used, but widely ignored https://www.clickz.com/a-beginners-guide-to-display-advertising/89821/

Email Marketing Clear and concise call to action Whitelisting Newsletters https://blog.kissmetrics.com/beginners-guide-email-marketing/