Be the change : what difference will you make ? Group Counsel Conference 13 September 2018 Chris Roebuck, Hon Visiting Professor of Transformational Leadership, Cass Business School, London @Chris__Roebuck

Using the slide pack This slide set contains those from the presentation plus some additional slides you might find useful. To get maximum value from the event I suggest that everyone should identify 3 actions you can take as a result of what you saw which: Improve your own leadership Enable you team to perform better Help the organisation perform better Further useful ideas and articles on www.chrisroebuck.co. If you want to give feedback on these ideas and how you have been able to implement them you can e mail chris@chrisroebuck.net. For video clips you may be able to use see my You Tube channel. If you are interested in me delivering the presentation to your management team or others to get them inspired and help your organisation deliver “I CARE” please get in touch. 0207 374 8051.

General counsel of the future Great lawyer Great leader for function Strategic leader for organisation Organisational catalyst for better performance Entrepreneurial thinker “Creating a world where the legal team is seen as proactively enabling better performance distracted as little as possible by problems that should not be there. ” @Chris__Rebuck

A mountain to climb ? 88% & 55% more work & no time 40% underestimate of job 60% want to give best but…. 42% blocked by “system” Under 30% engaged 40% want to escape their boss 44% not enough sleep – work worry @Chris__Roebuck

4. So you CARED what happened Your experience 1. MOTIVATED to go to work 2. INSPIRED at work 3. Because you had a BEST BOSS 4. So you CARED what happened @Chris__Roebuck 6

How success is delivered ? STRATEGIC LEADERSHIP TRANSLATIONAL LEADERS PEOPLE : DELIVERY / SUCCESS @Chris__Roebuck 7

MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANSIATIONAL CAPABILITY Key factors in success LEADERSHIP – Belief ME BELIEF IN WHAT I DO CAPABILITY TO DO IT MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANISATION BELIEF IN SNR LEADERS ORGANSIATIONAL CAPABILITY CAPABILITY @Chris__Roebuck 8

What blocks success ? What % of initiatives over your career have been fully and successfully implemented ? Normal result : 20-30% BASIC SKILLS MISSING, eg only 30% given delegation training LACK OF ENGAGEMENT LACK OF ALIGNMENT TO STRATEGIC OBJECTIVES BUREAUCRACY POOR COMMUNICATION SILO WORKING/THINKING @Chris__Roebuck

SKILLS, MOTIVATION OR UNDERSTANDING, The core problem ? “GREAT STRATEGY FALLING ON THE BARREN GROUND OF LEADERS BELOW BOARD LEVEL WHO HAVE NOT BEEN GIVEN THE SKILLS, MOTIVATION OR UNDERSTANDING, TO DELIVER THE SUCCESS THAT’S POSSIBLE WITH THE STRATEGY.”.

Individual Leaders action How can we get better ? Individual Leaders action And Organisational support – HR/ Senior Leaders, including GC. Only 3 steps 1. Firm foundation 2. Get the best from everyone – so they care 2. Focus on what delivers success @Chris__Roebuck

Step 1 : Firm foundation : core capability TIME MANAGEMENT PRIORITISATION DELEGATION COMMUNICATION FEEDBACK DELEGATION ??????? @Chris__Roebuck

Firm foundation enables : Effective physical control of task Self confidence More time Time to inspire Team confidence Flexibility

Step 2 : Getting the best from everyone : inspire them to give their best ! @Chris__Roebuck

“Pleasure in the job puts perfection in the work." What can we do ? “Pleasure in the job puts perfection in the work." Aristotle 385 – 322 BCE @Chris__Roebuck

Leadership is simple…. in principle @Chris__Rebuck @Chris__Roebuck 16

4. So you CARED what happened Your experience 1. MOTIVATED to go to work 2. INSPIRED at work 3. Because you had a BEST BOSS 4. So you CARED what happened @Chris__Roebuck 17

What made you CARE & give your best ? Set realistic but challenging targets Kept me informed about what was going on Let me get on with things and didn’t interfere – empowered me. Developed my skills and career Praised me and encouraged me Making me part of a successful organisation with good culture Respected me as a professional and a person Backed me up when required Acted with integrity Led by example Listened to what I said and my ideas Genuinely cared about me Didn’t blame me for genuine mistakes Was fair and treated me decently Inspired me with their enthusiasm Built trust and transparency TASK PEOPLE BOTH @Chris__Roebuck

You having a BEST BOSS and being a or INFLUENCER @Chris__Roebuck

Task focus alone is counter productive TEAM x Balancing all 3 elements is critical INDIVIDUAL TASK FOCUS ALONE LEADS TO LESS EFFECTIVE PERFORMANCE – refer back to best boss list GOES AGAINST STEWARDSHIP, BLOCKS TALENT DEVELOPMENT AND IS UNSUSTAINABLE CONTEXT @Chris__Rebuck 20

Why does this work ? Basic psychology Reciprocation You do something I view as positive SEROTONIN You view that as positive and respond positively I will respond positively @Chris__Roebuck

0.07 sec – TIME YOUR SUB CONSCIOUS TAKES TO DECIDE IF YOU LIKE SOMEONE Psychology isn’t just rational ! Sub conscious 90% Emotion is key Conscious 10 % Plan to purchase 80% rational/20 emotional, purchase….? Decision to give high performance is 57% rational / 43% emotional Line manager accounts for 80% of the emotional ! 0.07 sec – TIME YOUR SUB CONSCIOUS TAKES TO DECIDE IF YOU LIKE SOMEONE @Chris__Roebuck 22

Maximum impact isn’t where you expect 2323 Maximum impact isn’t where you expect Effort put into specific areas by organisations vs the impact on employee performance Behaviours Style Attitude Enthusiasm Discussions Remarks Stories Effort : 5 - 7% Impact : 85 - 90% INFORMAL Process Policies Measures Speeches Announcements Documents Effort : 80-85% Impact : 3 - 5% FORMAL CONSCIOUS SUB CONSCIOUS

ASTON MARTIN VIDEO The power of belief If your people believe and are inspired they care ASTON MARTIN VIDEO Then you don’t need a system they do it for you ! @Chris__Roebuck 24

Impact at individual level Tell people what they do contributes to bigger picture + 28% Fair & accurate feedback day to day + 39% A good development plan supported by the line manager + 38% Showing employees you genuinely care + 25% A good boss can reduce the risk of talent loss by 87% A good boss can develop POTENTIAL by 30% as well as performance Money / promotion effect lasts 12 weeks @Chris__Roebuck

UBS experience – impact of good leaders 2002 – 2004 Operating profit + 235% Earnings per share + 266% Return on Equity + 286% Market Capitalisation + 130% Headcount – 3% Distribution per share + 50% Increase in brand value + 51% (2004-7) Increase in Human Capital ROI + 24% (2002-7) @Chris__Roebuck @Chris__Rebuck

More evidence ….. Companies with high engagement are 71% more likely to out perform their peers in sector. Can produce an Earnings per share 2.6 times higher than competitors with low engagement (Gallup) Could increase revenue by up to 43% (Hay) Companies with greater than 10% profit growth had 39% more engaged staff and 45% few disengaged staff than those with less than 10% growth (Hewitt) Bank branches with high employee engagement achieved 16% high profit margin growth than those with lower scores (Standard Chartered) Accenture managed to increase net revenue by 21.6% in 6 months by implementing an engagement initiative. Engagement can halve days lost though sickness (CBI) Reduce risk of talent loss by 87%

Applicable in all sectors. UK house construction company 2014 - 2016 “I would recommend the company as a great place to work to friends or family” Up from under 40% to 82% in 2 years AND More entrepreneurial approach Error rates significantly reduced Quality assessments improved Customer feedback improved Profits up 40% @Chris__Rebuck @Chris__Roebuck 28

30% more effort from 60% of people How much benefit ? PROVEN & SIGNIFICANT 30% more effort from 60% of people @Chris__Roebuck 29

So from the investor perspective 30% extra from 60%= 20% more total effort = + 10 - 15% on bottom line at no cost. So similar impact on public sector performace @Chris__Roebuck 30

Does this work ? The final evidence This feedback came in May 20th 2018 : As it happens, tomorrow I am using your presentation from UK Defence Academy in 2016 as inspiration to conduct a ‘leading with integrity’ workshop with a group of about 10 officers and senior NCOs. We are deployed on operations on the other side of the world in the Asia Pacific as the UK’s very high readiness amphibious assault ship on a 10 month deployment, far from home and on strategic tasking - leading and inspiring people could not be more important. My workshop will discuss what ‘makes a good boss’ and initiate conversations of self reflection to reinforce enduring qualities that we all must remind ourselves of if we are to be effective leaders. MJ Commander, Royal Navy @Chris__Rebuck

Step 3 : Focus effort onto what delivers success! @Chris__Rebuck

Focus onto what delivers success Purpose & Context Understanding the BIG picture is critical to effective focus of effort onto key deliverables Could deliver 50% more performance @Chris__Roebuck 33

For success you must be Entrepreneurial Entrepreneurial mindset External mindset Strategic understanding Operational understanding People / project/ financial knowledge Great functional knowledge 34

Entrepreneurial leadership Personal responsibility Belief in the purpose now and in the future Total focus on customers @Chris__Roebuck

Understand whole organisation Innovation & improvement Optimise risk management Innovation & improvement Efficiency & Simplicity Building the brand and the future @Chris__Roebuck 36

UBS CEO : “EVERY EMPLOYEE MUST BECOME A PROACTIVE BRAND AMBASADOR FOR US TO BE SUCCESSFUL” @Chris__Rebuck

Engaging employees EMOTIONAL DRIVER 38

Engaging customers EMOTIONAL DRIVER @Chris__Roebuck 39 The brand resonance model views brand building as an ascending series of steps, from bottom to top: (1) ensuring customers identify the brand and associate it with a specific product class or need; (2) firmly establishing the brand meaning in customers’ minds by strategically linking a host of tangible and intangible brand associations; (3) eliciting the proper customer responses in terms of brand-related judgment and feelings; and (4) converting customers’ brand response to an intense, active loyalty. According to this model, enacting the four steps means establishing a pyramid of six “brand building blocks” as illustrated in Figure 9.4. The model emphasizes the duality of brands—the rational route to brand building is on the left side of the pyramid and the emotional route is on the right side. @Chris__Roebuck 39

People want to give their best People want to give their best ! – Engage for success video – please watch https://youtu.be/xqO3sfRZDAE

“Success is about building a WE not ME culture.” @Chris__Roebuck

Key question “Why should people care about their boss or the organisation if their boss and the organisation hasn’t shown they care about them ?” @Chris__Roebuck 42

THE TRANSFORMATION YOU NEED IS SO SIMPLE @Chris__Roebuck

The holistic solution….. High performance Customer focus Developing others for future I CARE Change, Cost & Innovation Efficiency Risk management

MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANSIATIONAL CAPABILITY Key factors in success LEADERSHIP – Belief ME BELIEF IN WHAT I DO CAPABILITY TO DO IT MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANISATION BELIEF IN SNR LEADERS ORGANSIATIONAL CAPABILITY CAPABILITY @Chris__Roebuck 45

OLD WORLD : Tell – what and how CURRENT WORLD : Tell – what, how, why PURPOSE DRIVEN FUTURE : Why, what, people decide how – empower ! @Chris__Rebuck 46 @Chris__Roebuck

Trust, Change and Transformation TRUST short circuits the “pit” External energy Action Shock Acceptance / agreement Disbelief Blame others Analysis Blame self Internal energy Self pity, despair, immobilisation 2 MIN 25 MIN

Your impact as strategic leaders Potential increases in employee effort resultant from senior leadership actions on leadership and culture Care about employees Lack of blame culture Prioritise employee development Future orientation Customer focus Culture of flexibility Culture of innovation Open, effective and authentic communication 29% 26% 25% 23% 23% 21% 20% 20%

3 key actions to enable I CARE…. 1.Firm Foundation : time management, prioritisation, delegation, communicating, giving feedback. 2. Getting people to give their best - Simple day to day actions by every leader – inspiring their people. 3. Focusing the best on what delivers success – Understanding how to focuses the best on to critical deliverables. “Building an aligned community of effort and collaboration focused on effectively delivering excellence to customers via capable people who CARE.” 49

Your organisation/team has to have Purpose – compelling purpose to what it is doing Perspective – wider view of how this contributes to whole organisation and how this works Partnership – “we more than me” to serve our customers Priorities – knowing what’s important Performance – striving for excellence

Your actions Please identify and implement 3 key actions that will Enable you to be a better leader Enable the team to perform better Enable the wider organisation to be better

Keep it simple and practical Examples you can action now : Regular team meetings : The inspirational vision for the team ? + 30% How do we contribute to the big picture ? + 33% How could we do better ? + 28% Lunch and Learn for wider community ? Individually as leaders (use your best boss list) Development plan + 37% Listen and ask for ideas + 26% Show you care + 24% Mentor people + 26% 52

Teamwork & individual responsibility – everyone cares “Serve to lead” – principle - leaders being there to enable the team to succeed not to promote themselves, that comes via team success. The leader is part of the team not set apart. 53

So simple, so powerful…… Serve to lead – Action - Simple day to day actions which show you can do the job and care for your people so they willingly give you their best. LEADERSHIP + CAPABILTY The 2 critical leadership questions: Can my boss do their job ? Can I trust them ?

A model of leadership you wont forget ! https://youtu.be/Q5dIUfC96gY @Chris__Rebuck

Imagine how inspiring a world that would be … “Its about leaders making a difference and transforming organisations and lives though entrepreneurial leadership.” Enabling YOU Your ORGANISATION Your FAMILY & COMMUNITY To reach their full potential You can start your journey NOW ! Imagine how inspiring a world that would be … @Chris__Roebuck www.chrisroebuck.co/feedback 56

Take your idea and make the change ! GOOD LUCK ! www.chrisroebuck.co @Chris__Roebuck 57