READERSHIP RESULTS Q1 2018 to Q4 2018 Jan 2018 to Dec 2018 EMBARGOED UNTIL NOON 28nd Feb

PRINT UPDATE

453,000 811,000 THE NEW ZEALAND HERALD READERSHIP AVERAGE ISSUE READERSHIP STABLE & UP YOY 453,000 Kiwis read the NZ Herald on a typical day 811,000 Kiwis read the NZ Herald over a week AIR the same as Previous Release AIR up 38,000 readers (+9%) vs Year Ago Weekly Coverage up 42,000 (+5.5%) YOY Weekly coverage is up 5,000 readers vs last release Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

NEW ZEALAND HERALD BRAND AUDIENCE DAILY BRAND AUDIENCE STILL OVER A MILLION Daily brand audience 1,054,000 +5% year on year Weekly brand audience 1,661,000 Been above a million daily brand for six releases now. Weekly brand audience has been above 1.5million for 8 releases. We are seeing consistent and steady growth at a brand level. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

METROPOLITAN NEWSPAPERS THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY Dom Post & The Post has declined since last period and ODT has seen a slight increase. For all other metropolitan newspapers, we are seeing declines YOY, where as NZH has increased!! The story here is that we’re bucking the overall METS trend, all of these are showing a long-term decline in readership. NZ Herald on the other hand, is trending upward and has seen increases year on year. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

NZH READERS ACROSS THE WEEK ALL WEEKDAYS ARE UP ON LAST YEAR Every day is up Y-O-Y. Both Wednesday and Saturday have increased by over 10% YOY. Versus the previous release, Monday and Saturday have both increased with Wednesday unchanged Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

589,000 THE WEEKEND PROPOSITION HUGE, HIGH VALUE AUDIENCE Combined Saturday/ Sunday Readers who are engaged for 1.5 hours across the weekend Weekend Magazines Canvas & Weekend 373,000 +14,000 vs Previous Period (up 4%) +55,000 vs Last Year (up 17%) NZME continues to reach close to 600,000 readers on weekends. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

HERALD ON SUNDAY STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY A combination of SST and Sunday News reaches 267,000 – still 46,000 readers behind the HoS Herald On Sunday has 60% share of the Sunday Market Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

THE ENGAGEMENT STORY 440,000 41mins 50mins 516,000 44mins 313,000 THE NEW ZEALAND HERALD BRAND 41mins Reading the Mon-Fri Herald 50mins Reading the Weekend Herald 44mins Reading the Herald On Sunday 58% visited nzherald.co.nz in the last month 26% read content on NZ Herald app 56% visited nzherald.co.nz in the last month 55% visited nzherald.co.nz in the last month 25% read content on NZ Herald app 27% read content on NZ Herald app 440,000 Average Issue Readership (Mon-Fri) 516,000 Readership 313,000 People spend a phenomenal amount of time reading the herald and Herald on Sunday. In today’s busy world where we’re being told that people are easily distracted and consume media in a fragmented way, to sit down and read a paper for 41 minutes on a weekday is huge. they’re also topping up this with digital usage online and via the app. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

Magazines up on last period MAGAZINES TRENDING UPWARDS ALL MAGAZINES UP YEAR ON YEAR Magazines up on last period Unduplicated audience 267,000 +10,000 vs Previous Period Unduplicated audience 300,000 +3,000 vs Previous Period Unduplicated audience 306,000 +12,000 vs Previous Period Fantastic story for magazines, with all up Y-O-Y. Bite is now measured as a section. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

Magazines up on last period TRAVEL COMBINED Magazines up on last period TRAVEL READERSHIP TRENDED UPWARDS Unduplicated audience 284,000 +14,000 vs Previous Period Tues & Sun Travel 355,000 +12,000 vs Previous Period Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

VS MAGAZINES & COMPETITORS NZME MAGAZINES REACH 620,000 ACROSS THE WEEK Unduplicated audience 223,000 267,000 262,000 306,000 300,000 116,000 Unduplicated audience 355,000 VS Fashion Quarterly (Quarterly) 144,000 NZ Listener (weekly) 192,000 Kia Ora (Monthly) 399,000 Metro (Bi-Monthly) 162,000 The TV Guide (weekly) 298,000 NZ Life & Leisure (Bi-Monthly) 94,000 NZ Woman’s Weekly (Weekly) 491,000 Kia Ora is monthly and our mags are weekly. Canvas is more than triple Life & Leisure. Fashion Quarterly, The TV Guide and NZ Woman’s Weekly have all gone down in readership since last release. Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

REGIONAL DAILIES NZME REGIONALS REACH 251,000 ACROSS THE WEEK NZME regionals combined AIR – 142,000 Source: Nielsen CMI Q1 2018 – Q4 2018. AP15+

983,000 REACHING NEARLY A MILLION NORTH ISLANDERS EVERY WEEK Across a week, NZME daily newspapers* reach 983,000 people (33% of North Islanders aged 15+) Looking at our dailies as a package, they reach nearly a million every week, about a third of North Islanders. Source: Nielsen CMI Q1 2018 – Q4 2018. Base: 15+ *NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

983,000 readers (weekly reach) MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED + 983,000 readers (weekly reach) = The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times = 899,000* readers (weekly reach) NZME print is North Island only, whereas competitors are nationwide – our combined daily newspaper figure still beats our competitors. Source: Nielsen CMI Q1 2018 – Q4 2018. Base: 15+ *Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

GROWING READERSHIP YEAR ON YEAR NZME Daily Newspapers have increased 30,000 readers/3% YOY Source: Nielsen CMI Q1 2018 – Q4 2018. Base: 15+ *NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

THE KEY POINTS 1. THE NZ HERALD Daily brand audience has risen YOY, TO 1,054,000 AND WEEKLY BRAND AUDIENCE HAS INCREASED TO 1,661,000 2. NZ HERALD AVERAGE ISSUE READERSHIP IS UP 38,000 YEAR ON YEAR TO 453,000 3. THE WEEKEND HERALD READERSHIP HAS REMAINED ABOVE HALF A MILLION FOR FOUR CONSECUTIVE RELEASES AND IS NOW 516,000 up 11% Y-O-Y 4. Across a week, our daily* newspapers (print) reach 983,000 people (more than our competitors combined) 5. HERALD ON SUNDAY REMAINS THE BIGGEST SUNDAY NEWSPAPER (MORE READERS THAN THE SUNDAY STAR TIMES AND SUNDAY NEWS COMBINED) 6. ALL magazines have INCREASED YEAR-ON-YEAR, with Tuesday travel gaining 14,000 more readers 7. DOMINION POST, OTAGO DAILY TIMES and THE PRESS are all down ON AN AVERAGE DAY y-O-y Source: Nielsen CMI Q1 2018 – Q4 2018. Base: 15+ *NZ Herald, Whanganui Chronicle, Hawke’s Bay Today, Northern Advocate, Bay of Plenty Times, Rotorua Daily Post