Development Download Overview Matt Russell and Chloe Piepho Communications Division Meeting May 11, 2016 test

Why on earth are you sending another email?

Why add another item to do each week?

We’re looking to fill gaps in a proactive way

What Development Communications Does Custom Stewardship Reports Proposals Brochures What Development Communications Does Mayo Clinic Magazine Campaign Website Event Scripting

Everything on the Last Slide, Plus a List of What’s Available Heads up on Significant Press Releases What is Dr. JHN up to? What Development Wants Anything that Provides Conversational Currency or Mayo “Street Cred” Anything New and Interesting About Fundraising Priorities Heads up on Opportunities to Leverage (VICE Media, Dr. Petersen on CNN, etc.)

Development Download Email sent to Development all staff on Mondays Standing sections: “Ahead of the Ask” and “Hot off the Press” Standing links to list of latest Development Communications publications, press releases, and materials for all fundraising priorities Development officer testimonials

Sample Items Dr. Noseworthy on C-SPAN tomorrow Renowned Neurosurgeon Named Chair of Neurosurgery in Florida Dr. Petersen to Advise Senate Finance Committee Dr. Farrugia Quoted in Star Tribune Article About Florida Expansion “Inside Look at Mayo Clinic” now available

Initial Metrics Week one open rate: 84 percent Week two open rate: 86 percent Sent to 224 employees One opt out (patient appt. coordinator who was on the Development mailing list)

Initial Feedback “This is awesome! I am loving getting this every week.” “This is excellent and will be helpful on so many levels — for both development officers and non- development officers.” “This is filling a gap we’ve had for a long time and is a great tool.”

Final thoughts Careful about what we’re putting in it Can connect with key individuals in Development Increases our credibility with Development A way to leverage your work to advance fundraising at Mayo Clinic

Questions & Discussion