FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare

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Presentation transcript:

FY19 Budget Summit Strategic Enrollment Management Sharon O’Hare Enrollment Management’s charge is to guide students on a path to enrollment and graduation at CWU. Cross-divisional scope: Recruitment Marketing/communications Analytics Admissions Student Achievement Financial Aid Long-term Financial planning

SEM Division Structure Student Financial Admissions/Recruiting GameOn! Student Financial Services Assoc. Dir, Diversity, Inclusion & Access Director, Recruitment Asst. Director, Student Accounts Eva Whitsett Leadership Division Structure Greg Williams Asst. Director, Operations

FY16-19 Expenses by Account State and Local Funds

FY16-19 Expenses by Program – State and Local Funds

FY19 Budget to Projection by Department SEM, Admissions, GameOn! Student Financial Services: Financial Aid & Student Accounts

Headcount by Position Type

Universal Reporting Metrics Direct Strategic Enrollment Management Admissions Financial Aid Indirect GameOn!: Outreach and recruiting to underserved populations in central Washington region

Division Specific Reporting Key Performance Indicators (KPIs) by Department Strategic Enrollment Management Retention, progression & graduation rates (%) Net tuition revenue by fiscal year ($) Admissions Inquiries, Applications, Admits (HC) & Yield (%) Enrollment by term (HC & FTE) Enrollment by TUSG (HC) Washington State market share (%)

Division Specific Reporting Key Performance Indicators (KPIs) by Department Financial Aid/Student Accounts On-time distribution of aid (#days after FAFSA done) Verification processing time (days) Affordability gap for TUSG status ($) Net tuition revenue maximization using waivers ($) Student Accounts audit review GameOn! Number of participants (HC) & gender mix (%) Number of partner schools (C)

Allocation Request Summary Unit: Financial Aid (Student Financial Services) Amount Requested: $183,600 One Time or Continuous? Continuous Reason: Add 3.0 FTE Financial Aid Counselors Summary Detail: Respond to FA counselors increased workload caused by changes in the US DOE regs Reduce student wait time, improve access to FA counselors Increase SFS engagement with students; provide services beyond the office and after work hours. ()

Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $58,336 One Time or Continuous? Continuous Reason: Increase non-resident and diverse FTFT enrollment by increasing targeted name buys Summary Detail: Expand CWU Student Search Marketing (EAB partnership) to increase out of state and diverse student prospect pool and applications. ()

Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $30,000 One Time or Continuous? Continuous Reason: Increase Fall Open House budget (from $10K, currently funded, to $40K), add Spring Open House Summary Detail: Increase Fall Open House budget to accommodate growth in attendance (1,200 F18, 477 F17) Increase student and parent interest in CWU through increased exposure to faculty, sample classes, financial aid, other support units ()

Allocation Request Summary Unit: Enrollment Management (Admissions) Amount Requested: $93,480 One Time or Continuous? Continuous Reason: Add 1.50 FTE Admissions Reviewers/Processors Summary Detail: Applications have doubled in last 5 years without increase As a result, decision wait times can be as long as 6 weeks ()

Thank you!