Welcome

North East & Yorkshire Conference 16 November 2018 Blackwell Grange

Andy Shaw Director of Volunteering and Business Delivery

Topics Our new Mission, Vision and Values Strategic Plan Membership

Topics Financial Headlines Member & Volunteer Research Active Wellbeing Week Current Priorities

Our New Mission – What we do… CSSC provides affordable sports & leisure experiences, and health & wellbeing benefits for public sector employees.

Inspiring members to explore new ways to be active and healthy Our Vision – Why we do it… Inspiring members to explore new ways to be active and healthy #ActiveForLife

Our Values

Membership and Finance Strategic Plan 2018 – 2021 (draft) Headlines Membership and Finance Aspire to attract and retain 200,000 members by end of 2021 Service Continually improve our members’ experience People Inspire and support our people (volunteers and staff)

Financial Performance – Autumn 2018 Membership above target Continue to invest in national member benefits (increase in some costs)

Financial Performance – Autumn 2018 £1m dividend from CSSC Properties to allow for these investment opportunities Latest membership figures continue to climb (156,016 – Sept 2018) In a good place but no room for complacency! In a good place. Membership income continues to grow – first time in many years exceeded our membership target and income. Q. What do you think are the key drivers to this? A. Central benefits plus what you deliver at Regional and Area level.

Total Membership 1989 - 2018

Members Overview by Region (2017 v 2018) 18% 6% 4% 10% 7% 11% 9% 8% 65% -2%

Leavers Information Joiners Information Leavers numbers Average Jan 2017 – Oct 2017 1,075 0.81% Jan 2018 – Oct 2018 1,544 1.10% Joiners Information Jan 2017 – Oct 2017 Joiners Average Jan 2018 – Oct 2018 Difference 2,665 2,982 +317

Member Numbers – End of 2018 Projection

Member Numbers – End of 2020 Projection

Public Sector (non CS) Membership Grown from 2,400 members in 2014 to 19,553 in 2018 Councils, schools, NHS

Linked Member Numbers Year on Year Number of Linked Members Active Members % of Membership % Change 2011 541 121,705 0.4% 2012 2,730 118,286 2.3% 1.9% 2013 3,115 115,986 2.7% 2014 3,603 116,180 3.1% 2015 4,128 119,241 3.5% 2016 4,313 121,779 0.1% 2017 5,512 141,092 3.9% 2018 (October) 6,613 157,289 4.2% 0.3% Total Number of Qualifying Members with Linked Members: 5,625

Linked Members by Age Group 41,947 38,164 32,754 14,598 Total Members 17,312 7,940 3,624 950 Minimum Age of Linked Members: 18 (10 Members) Maximum Age of Linked Members: 92 (3 Members)

Linked Members by Region

Gathered feedback is being used to inform the future direction of CSSC Member & Volunteer Research Gathered feedback is being used to inform the future direction of CSSC

Brand Research Informing the Digital Service Programme Sample Size: 2000 Prospective, New, Long-term, Cancelled, Volunteers and Staff. Age Range: 18-82 years old (Average age of 46)

Favourite Spare Time Activities #Sociable #Adventurer #Achiever Going to the cinema Reading Exercise classes (e.g. Yoga, Pilates) Days out to e.g. theme parks, zoos Exercise classes (e.g. Yoga, Pilates) Gym Listening to music Visiting historical sites Travelling Doing arts and crafts Sporting activities Doing arts & crafts Shopping Going to culture events Going to the theatre Cooking Walking

Top 5 CSSC Activities

Members’ Perception of CSSC Members have a very positive perception of CSSC and consider it to be an active, social and fun brand Have met lots of lovely people and there are lots of activities/taster days etc. available Active, adventurous & fun. Social Sociable, supportive and active. Active Active, social and fitness. Helpful Inclusive Sporty Modern Affordable Value for money Fun Most of the activities encourage a healthy lifestyle, supporting a range of activities for a range of abilities throughout the country Additional attributes:

Suggestions for Improvement A CSSC Mobile Application Instant Savings Disabled Services More Family-Friendly Activities More Locations A Wider Range of Activities Collaboration with Local Communities Website Navigation and Content

Using the Web Respondents were regular users of technology, accessing the web via their mobile devices predominantly. They were frequent social media users who use the Internet to shop and browse. Digitally Engaged • 97% of respondents use digital technology on a daily basis • 80% spend their evenings using the Internet or apps Mobile First • 73% use mobile phones to access the Internet • 53% use tablets to access the Internet • 48% use laptops to access the Internet

Use of Membership According to respondents, Cinema tickets is the most used part of the CSSC site. A high number make monthly purchases via the site. The feedback indicates that users do not use the broad range of the benefits that their membership offers. Consumer Benefits • 68% use their membership for discounted cinema tickets • 61% use savings and discounts • 50% have used 3-5 benefits Monthly Purchases • 45% make monthly purchases from the CSSC website • 32% make quarterly purchases from the CSSC website • 66% have discovered benefits on the website that they weren’t looking for

Active Wellbeing Week Ran from 2 – 6 July Partnered with CS Employee Policy (CSEP) Supported one of the Civil Service’s strategic aims ‘Create a working environment that promotes physical activity’

Active Wellbeing Week There were lots of opportunities to get involved: Make a pledge to be in with a chance to win a prize for you and your team. 3 regional events: London – Parliament Street (5 July) Edinburgh – Victoria Quays (4 July) Cardiff – Cathays Park (3 July)

Current Priorities Achieve our membership recruitment & retention targets – 154,400 members; achieve retention of 9% Developing & delivering new Strategic Plan CSSC to become self-financing from 2020 onwards Continue to invest in member benefits, service and CSSC’s future

Current Priorities Deliver the Digital Service Programme Continuing to support you in what you do Create a legacy from the Active Wellbeing Week Bring CSSC closer to the Civil Service

And finally ……. ……… thanks for all YOU do!