Persuasive Rhetorical Strategies:

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Presentation transcript:

Persuasive Rhetorical Strategies: Ethos, Logos, & Pathos

Ethos Greek for “Character” Are you even worth listening to??? Related to the English word “ethics” Trustworthiness Are you even worth listening to??? We believe who we respect

Ethos Cont. Elements of ethos: Correct grammar Appropriate vocabulary Sincere/fair minded presentation Language appropriate to subject/audience “Character” coming in…

Logos Greek for “word” & basis for English word, “Logic” Appeals to intellect “Logical Argument” Basis for academic arguments

Logos Cont. Elements of Logos: Factual data Statistics Quotations Citations from “experts” Literary & Historical References

Pathos Greek for “suffering/Experience” Related to the English words, pathetic, sympathy, & empathy Persuasion through appeal to the emotions Moves people into action

Pathos Cont. Elements of Pathos: Vivid language Emotionally loaded/connotative language Figurative language Shocking visuals