What is Persuasive Writing?

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Presentation transcript:

What is Persuasive Writing? Writing that presents an argument, or message meant to get readers to think or act in a certain way.

Persuasive Techniques

There are 4 Persuasive Techniques that are used by writers for effective persuasion: Appeals to Emotion: to influence readers’ feelings; plays on reader’s emotions such as his/her fears, insecurities, hopes, and desires in effort to gain support for argument; includes word choice Appeals to Logic: to show that an argument is well reasoned; uses information, facts, statistics, examples to justify the writer’s claim Appeals to Ethics: to show that an argument is fair or just Appeals to Authority: to show that higher power supports the argument; includes statements and information provided by individual experts and/or organizations

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