Real World Buyer Persona Examples

VP, Marketing Style and Tone of Voice What’s on their mind: Retail, Banking and QSR The head of marketing has a full plate, managing all the levers to grow sales – for the brand, products, and across all distribution channels – in both the physical and digital realms. Balancing the mix to gain the highest ROI is a continuous battle. The pace of change is ever increasing and the pressure to make smart decisions fast is constant. They need the data and the analytics to effect better macro – and personalized – programs and actions. Marketing insights and visibility into trends that can open opportunities or create challenges are key. Creating a consistency of message, purpose and brand for both customers and employees is critical. The marketing role is becoming more splintered across traditional and newer disciplines (digital, customer experience, etc.) and the potential loss of control is keenly felt. Market disruptions can happen faster and from much smaller competitors more quickly than ever. Style and Tone of Voice What’s on their mind: Measuring and decision-making based on ROI Speed to market Branding and brand experience consistency – across all channels Customer engagement – not just sales Integrating digital marketing Increasing brand loyalty Creating compelling brand experiences - at all the touch points where customers are (online, social, in store, OOH) Expanding the revenue model to partners/vendors while managing the brand Content creative and content distribution that achieves results and is flexible fast and easy. Quick to Grab Attention, Sophisticated but easy to digest Witty/ Creative, Results-oriented (ROI), Benchmarking, Peer-based, Best Practices, Stats-supported Why (Your Company) This is where we develop your company’s unique value proposition based on the intersection of your company’s strengths and differentiators – according to the needs and pain points of this specific buyer persona. Marsdenmarketing.com

VP, IT Style and Tone of Voice What’s on their mind: Retail, Banking, QSR IT is no longer the plumbing – it is the enabler (or inhibitor) for growth and innovation… connecting all aspects of the brand’s relationships across the business and between the brand and every supplier, partner, customer, and employee. But it’s complicated, it’s expensive and the demands are constant. Security is a constant battle. Resources are tight and ensuring the breadth and depth of technical know-how and physical presence is constant challenge. Finding the right balance between internal capabilities, use of technology and delivery partners is essential to success and growth. Style and Tone of Voice What’s on their mind: Keeping up with the latest technology – in a practical way How to keep it all up and running How does this fit into everything else I’m responsible for? How to balance all the demands and place the best bets for the overall operations of the business How do I secure all this? Doing more with less – how to get the most out of every investment Being part of the business strategy – not just the infrastructure Direct Detailed No Fluff Skeptical Proof points Peer-based Safe Scalable Forward Looking Part of the team Why (Company name) This is where we develop your company’s unique value proposition based on the intersection of your company’s strengths and differentiators – according to the needs and pain points of this specific buyer persona. Marsdenmarketing.com