National IMPACT REPORT National Community Action Partnership January 2019

2018 COMMUNICATIONS AUDIT Reviewed ~100 pages of comms materials In-Depth interviews (12) of: Network members (active and not active) National anti-poverty leaders Competitive scan of 3 national organizations

Findings: STRENGTHS & CHALLENGES Lots of communications w/ Network Audiences value CAP’s expertise and extensive, on-the-ground force Urgent need to amplify communication to external (non-Network) audiences Less jargon, more storytelling

The work of Community Action deserves attention…

… but it’s crowded and confusing out there.

5 communications FOCUS AREAS OBJECTIVE 1: Increase the Partnership’s value to the Network by connecting agencies to relevant opportunities OBJECTIVE 2: Position the Community Action Partnership’s national office as an expert on poverty with a broad national reach to shape national debates. OBJECTIVE 3: Increase positioning cohesion between members to boost awareness of the Network as being a robust, on-the-ground force nationwide. OBJECTIVE 4: Strengthen the capacity of the Network to communicate. OBJECTIVE 5: Build the Partnership’s internal capacity to communicate effectively.

Get Acquainted Tour National CAP Report Greater Storytelling Objective TWO Position the national office as an expert on poverty with a broad national reach to shape national debates Get Acquainted Tour National CAP Report Greater Storytelling

Objective THREE Position cohesion between members to boost recognition Shared talking points Recognition of CAP and Network on websites and materials

The TOOLKIT Launch activities Social media posts & memes Design elements Sample pitch note Sample Op-Ed Sample Emails to partners Ideas to incorporate the report materials

Launch ACTIVITIES Jan. 16th: Network-wide Release Jan. 17th: Toolkit review for SAs Jan. 22nd: Release Webinar Jan. 24th: National Release Facebook Live 12pm ET/9am PT Podcast Release, Episode 1 Social Media #CommunityActionImpact 2019: Continued promotion

Social MEDIA Hashtags: Sample posts #CommunityActionImpact #BeCommunityAction #WeR1000Strong Sample posts Pre-Launch and General Launch samples Did you know… What people are saying

Infographics & MEMES

Design INFO

Sample OP-ED

Sample PARTNERS EMAIL

How to INCORPORATE MATERIALS Annual Reports Newsletters Social Media Outreach Source for reports, press releases & much more!

Ohio EXAMPLE

QUESTIONS? Contact Denise Harlow dharlow@communityactionpartnership.com