Helping kids see a brighter future! Homaspex Helping kids see a brighter future!

Target Population Low income families People older than 50

Target Population

Target Population Older people are more likely to buy a product that helps the needy

Target Population older people are also more accident prone, so they may need multiple pairs of cheap glasses as a backup

Target Population Low income families would prefer inexpensive fashionable glasses

Target Population These glasses are cheap and affordable for low income families

Target Population younger people care more about their future “Green” future want to save energy for future generations understand the effect of plastic on the environment

Target Population

Target Population

Target Population Trendy Glasses for Men Trendy Glasses for women

Prototype Planning

Prototype Development Injection molding 3 mm wide for the frame quicker, cheaper, easier

Prototype- COST With our marketing idea to donate one pair of glasses to a child in need for every pair bought, we need cheap affordable glasses that will create a profit for the company.

Prototype Our marketing strategy was inspired by Toms. They have a similar scheme of buy one, give one- for each pair of shoes sold, they donate one to a child in need in a third world coutry.

Prototype- COST Things needed Homasote Boards Outer Paint/ Gloss

Prototype- Design We decided to use The Makerbot because since we wanted to do injection molding.

Prototype- Design Injection molding doesn’t require us to cut out Homasote Our prototype is not made of homasote but out of plastic, as a model

Prototype Pictures

Prototype Pictures

Prototype Planning Gorilla glue is yellow and unattractive and looked bad on our clear MakerBot prototype

Prototype

Prototype planning We decided to use hot glue instead because it dries clear and would make our prototype appear better

Prototype Our reprint of the prototype was done in a blue tint Blue is the world’s favorite color

Prototype

Prototype

LEED requirements Sustainable sites credits Water efficiency credits Materials & resources credits Green infrastructure & buildings credits

Finished Prototype

Advertising

Advertising

Advertising “Real glasses are so expensive, they make me cry!!” said Sherwin, an insta-famous hipster. “I give Homaspex a thumbs up!”

Advertising “Homaspex make me happy!!” exclaims Parthi, a fashionable teenager. “Real glasses are boring and old, while Homaspex are new and bold!”

Advertising Our product is User friendly Renewable Recycled Fashionable

Advertising Our product also makes you feel good about yourself.

Advertising For every pair of glasses bought, we will donate a pair to a less fortunate child in a third world country.

Advertising

Sales Toms are pricey (around $50) and people still buy them, so obviously people enjoy giving back to the world, no matter the price.

Sales If glasses are only priced at $10, people will definitely buy them in order to do their own part in helping out.

Sales Competitors Zenni Optical They sell frames for about 10 dollars including shipping

Sales Celebrity endorsements include Anne Hathaway Emma Watson

Sales both glasses-wearing celebrities, young and fashionble its ecofriendly, good for giving back to community

Sales cost per board of homasote 5$ 1 gallon of paint is 70$

Sales about 8 sq inches per glasses 215 sq feet per gallon double coat

Sales 10 pairs of glasses per board 320-about how many glasses covered per gallon of paint

Sales 25 cents cost of paint 50 cents for homasote frame total is about 75 cents Sale- 10$

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