Agenda - General Assembly Valencia, Spain – June 5, 2014 Minutes of the General Assembly 2013 – Istanbul (2 mins) Elections (5 mins) Elections Results and New Officers Outgoing officers Financial results 2013 (5 mins) Membership situation (5 mins) Membership Survey (5 mins) Publications (10 mins) IJRM JMB External Relations (5 mins) EMAC conferences (10 mins) 43rd EMAC Conference – Valencia 5th CEE Regional Conference-Katowice 44th EMAC Conference- Leuven Miscellaneous        

Elections 2014 Vice-President Membership: Peter VERHOEF Vice-President External Relations: Roland RUST Vice-President Publications: Marnik DEKIMPE National Representatives Austria: Sylvia VON WALLPACH Belgium: Anne TER BRAAK Brazil: Vivian STREHLAU Canada: Judith ZAICHOWSKY China: May WANG Croatia: Vatroslav SKARE Finland: Anne JALKALA France: Arnaud DE BRUYN Germany: Henrik SATTLER Japan: Jeongsoo PARK Netherlands: Tammo BIJMOLT New Zealand: Linda HOLLEBEEK Singapore: Hannah CHANG USA: Ajay KOHLI

Our sincere thanks to those leaving the Executive Committee Melanie ZAGLIA National Representative Austria Mauro LARUCCIA National Representative Brazil Luc WARLOP National Representative Belgium Susan REID National Representative Canada Durdana Ozretic DOSEN National Representative Croatia Kristian MÖLLER National Representative Finland Hirotaka AOKI National Representative Japan Juergen GNOTH National Representative New Zealand Gary L. LILIEN National Representative USA

to Sönke Albers- Vice-President Publications Our sincere thanks to Sönke Albers- Vice-President Publications who has served on the Steering Committee

Welcome to China Welcome to May WANG representing China, new member on the Executive Committee

Welcome to Singapore Welcome to Hannah CHANG representing Singapore, new member on the Executive Committee

Financial Results - 2013 Income & Expenditures 2013 2012 2011 € Euro 170,463 138,799 139,384 Surplus of the Year 2013 2012 2011 € Euro 10,799 - 19,812 - 5,095 Cumulative Savings 2013 2012 2011 € Euro 173, 978 193,790 198,886 7

Membership situation Total number of members 2014: 1073 members (as of April 2014) 2013: 1192 members 2012: 1030 members 2011: 1101 members 2010: 1018 members 2009: 935 members 2008: 1023 members 2007: 927 members 2006: 358 members 2005: 827 members 2004: 696 members 2003: 438 members 2002: 550 members : 526 members 2000: 491 members

Membership situation of EMAC since 2003 As of April 2014 Membership situation of EMAC since 2003

Membership Situation Top 5 Countries 2013 1. Germany 2. U.K. 3. France Spain 5. Netherlands Top 5 Countries 2014 (Provisional) 1. Germany 2. UK 3. France 4. Netherlands 5. Austria

EMAC 2014 Survey Description of the Sample The reasons for joining EMAC Agreement with attributes regarding EMAC Satisfaction with EMAC Annual Conferences’ Attributes Satisfaction with EMAC Services IJRM Newsletter and Chronicle EMAC website

EMAC 2014 Survey - Sample Average age: 41, range: 24 – 74 (n=185) 60 % male, 40 % female (n=195) 96 % are affiliated with universities (n=194) Status/rank: (n = 195)

Importance of reasons for joining EMAC (year over year comparison) EMAC 2014 Survey Importance of reasons for joining EMAC (year over year comparison)

Agreement with attributes regarding EMAC (year over year comparison) EMAC 2014 Survey Agreement with attributes regarding EMAC (year over year comparison)

Satisfaction with EMAC annual conference (year over year comparison) EMAC 2014 Survey Satisfaction with EMAC annual conference (year over year comparison)

Satisfaction with each EMAC service (year over year comparison) EMAC 2014 Survey Satisfaction with each EMAC service (year over year comparison)

Agreement with the published work in IJRM (year over year comparison)

EMAC 2014 Survey Satisfaction with the characteristics presented in relation to the Chronicle and the Newsletter 

Agreement with statements regarding EMAC website EMAC 2014 Survey Agreement with statements regarding EMAC website 

More Value for EMAC Members through cooperation with AMA

Publications EMAC Publications Ethics Committee IJRM JMB

Publications The ethics committee consisting of Ben Lowe, Christoph Fuchs, Marc Vanhuele, Jacob Goldenberg, Eitan Muller, Klaus Wertenbroch and Marnik Dekimpre has discussed a first draft of the ethics guidelines. This version has been sent to the steering group for further discussions.

Publications / IJRM IJRM is in good shape. IJRM is in good health. 416 manuscripts were submitted in 2013 with 43 articles finally appearing. Of special interest is the replication corner which had 25 submissions. So far 15 replications have been published. This is good for our discipline because only by replications we can be sure that certain results are stable and not artefacts. In addition, IJRM is putting effort into publishing data and codes. Authors of accepted articles positively reacted to the editors’ request to provide/share their data and simulation code. Beginning with issue #1 (2014) some of the articles will have links to their data/code which are stored in Run My Code, a separate repository, and will be managed by Elsevier (http://www.runmycode.org). Authors retain copyright to their data/code and there is a timestamp on the code/data deposit.

Publications / JMB The second journal has just been launched. The Journal of Marketing Behavior (JMB) under the editorship of Klaus Wertenbroch is ready for submissions. So far, JMB has received 14 unsolicited manuscripts of which six have been rejected. The remaining eight are still under review and of which a few look promising. In addition, JMB will have two solicited target articles that will be featured in the first volume. These targets articles will have two sets of comments followed by the authors’ response. They include Barry Schwartz at Swarthmore College on the paradox of choice (with comments from Keith Stanovic @ Toronto and Shane Frederick @ Yale) and Itamar Simonson at Stanford on the state of BDT (with comments from Norbert Schwartz @ USC and John Lynch @ Colorado). JMB will publish the first issue in the fourth quarter of 2014 as part of volume 1 (2015). In addition, JMB will publish a special issue based on the “La Londe” conference in 2015 (http://www.cerog.org/lalondeCB/CB/), but not before 2016.

External Relations 4 Major Initiatives The first ever joint event of EMAC and AMA, a conference on Innovation in Marketing, is on tap for May 27-28, 2014. Confirmed speakers include the CEO of Unilever and the CEO of Heineken. Academic attendance is by invitation only and will include many of the world’s leading marketing scholars. The conference will be held at Erasmus University in Rotterdam and will be co-chaired by Gui Liberali, Eitan Muller, Stefan Stremersch and Roland Rust. Negotiations are currently underway for a site for the 2016 conference, to be held in the U.S. We anticipate that the conference will alternate between Europe and the U.S., with the conference returning to Europe in 2018. Special issue of IJRM. In conjunction with the Innovation in Marketing conference, there will be a special issue of IJRM, co-edited by Gui Liberali, Eitan Muller, Stefan Stremersch and Roland Rust. They are already processing submitted manuscripts. 25 25

External Relations 4 Major Initiatives The EMAC/McKinsey Dissertation competition is again underway, with Sönke Albers and Roland Rust participating with members from McKinsey on the selection committee. The award will be decided at the EMAC conference in Valencia. A total of 36 dissertation abstracts were received and are currently under review. The abstracts appear to be of generally high quality. EMAC co-sponsoring a Global Marketing Conference in Singapore. Thanks to the efforts of Udo Wagner, EMAC will co-sponsor a Global Marketing Conference in Singapore, spearheaded by GAMMA, an Asian-centered marketing association. The conference dates will be July 15-18. AMA and a number of Asian marketing associations will be additional co-sponsors. The selection of the conference program is currently underway. 26 26

EMAC Conferences Opportunities for academic exchange, meeting colleagues, starting new research collaborations. Please come and join the events.

EMAC Conferences 2014: The 43rd EMAC CONFERENCE hosted by the University of Valencia,Valencia, Spain. 1-3 June: EMAC Doctoral Colloquium 3-6 June : 43rd EMAC Conference 999 papers submitted 528 papers accepted

27th EMAC Doctoral Colloquium Chair: Thomas Otter – Goethe University, Frankfurt, Germany Co-chairs: Suzanne C. Beckmann, Copenhagen Business School, Denmark Arnaud De Bruyn, ESSEC Business School, France Koen Pauwels, Ozyegin University, Turkey Stefano Puntoni, Rotterdam School of Management, Erasmus University, Netherlands Jaap E. Wieringa, Groningen University, Netherlands Stefan Wuyts, Tilburg University, Netherlands  Faculty: 18 faculty members involved Tracks Consumer Behaviour, Marketing Mix Instruments, Strategy and Internet with - 3 advanced tracks with 25 students - 3 beginners tracks with 31 students Submissions - Number of submissions: 154 - Accepted: 60

EMAC Conferences 2014: The 5th edition of the CEE REGIONAL EMAC Conference hosted by the University of Katowice September 24-26 64 papers submitted

EMAC Conferences 2015: The 44th EMAC CONFERENCE hosted by the KU Leuven, Leuven, Belgium 24-26 May: EMAC Doctoral Colloquium 26-29 May: 44th EMAC Conference Welcome to Leuven……

Thank you & See you in 2015