Presented by Danny Cruz

What is artificial intelligence? “…the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines.” -Association for the Advancement of Artificial Intelligence

What is machine learning? “It is a branch of artificial intelligence based on the idea that machines should be able to learn and adapt through experience.” -SAS (Analytics leader)

Convergence of Data Artificial intelligence and machine learning are now in the spotlight of marketing because of the rapid increase of data Companies are being created to leverage this convergence

Effects on Real Estate and Marketing Key points of marketing affected by AI •Automation •Audience •Advertising

Automation Improves efficiency of the agent •Amitree •Optimail •Lead scoring and smart CRM’s

Audience Improves efficiency of market segmentation •Facebook Ad audience selection •Look-alikes •Google Adwords: In-Market

Advertising Improves efficiency of ad spend •Right message at the right time •Data-driven attribution (Google Attribution) •Facebook relevancy score and analytics

Context Many developments within AI aim to replicate and perfect current human processes Rather than look at AI and machine learning as a replacement, consider it a complement to your business

Conclusion Don’t just be aware of the shift in technology and marketing, participate

Thank You!