The 2nd International Conference on Cognitive Analytics Management 2018 - Digital Disruption for Innovative Shared Values Ibrahim H. Osman Professor & Chair of Business Information and Decision Systems Husni Al-Sawwaf Chair in Business and Management American University of Beirut Olayan School of Business Email: io00@aub.edu.lb 1 CAM2018– Digital Disruption for Innovative shared values_ November 28 _ December 1_ 2018

Cognitive Analytics Management Outline Societal Challenges Cognitive Analytics Management Framework Shared Value Models E-Government Success Lebanon Case

Societal Challenges 20th century (18 Financial Crises in 100 years) 1 crisis every 5 years on average!. 21st century (8 Crises in past 15 years) 1 crisis every 2 years on average! Financial Crisis: Trillions of Dollars in Write-offs/ Fines Increased Society Damage: Polluted Environment; Poverty & Wars; and Unequal Income Distribution. Divergent Views of Business Leaders & Policy Makers Results: Greedy Behaviors at Expense of Society

CAM Building Block (SAMAS) Mission Support Shared Values Analytics Activities

Cognitive Analytics Management Cognitive to understand & Frame a societal challenge; & Values Analytics to generate insights Management to support

Shared Value Creation Top-Down prioritization Bottom-Up benchmarking

Choosing the Right Analytics Frontier Benchmarking Analysis to Set Improvement Target Trend Analysis Common Consensus Else ?? CRS Output VRS x x B C Regression Analysis Y x O P x D z x A Relative Input-Efficiency D = OP/OD x Input

Cost-Benefit Risk-Opportunity Analysis Quantitative Equivalent to SWOT CR: efficiency Index BO: effectiveness Index H1, H3 have negative relationship with satisfaction H2, H4 have positive relationship with satisfaction

Balancing the Transformation Quality Weighted Outputs over Weighted of Inputs Effectiveness over Efficiency

Shared Value Creation Models Creating Social Values: Investment in social and environment objectives Creating Business Values: Investment in long term Competiveness Create shared value: invest in Long competitiveness that simultaneously address Social and Enviromental objectives

Lebanon’ Challenges High Unemployment Lack of transparency Low Loyalty to Government Low Government Ranking Low equal income distribution

Lebanon Growth & Poverty Poverty in Lebanon was estimated at 28.5% in 2016 living on less than $4 per day.  www.lb.undp.org/content/lebanon/en/home/countryinfo.html Declining Growth from 10% in 2009 to 1% in 2016! Increased Corruption:

Great Potential for Job Creation to Our Future Generation

Top 2018 are in Technology Vs Top 2008 are in Energy https://milfordasset.com/insights/largest-companies-2008-vs-2018-lot-changed

Implement Technology Decree at Pre-University Level to be reach Maturity in STEM: Science- Technology – Engineering -Math

Corruption Perception Index (CPI) & Electronic Government Development (EGDI) UK and LB EGDI Decreases/Increases with CPI. E-government Reduces Corruption

Electronic Government Success Story Challenge: Low take-Up from Users 9% in 2009 Cognition: Understanding and Framing The Interaction Challenge from users’ Perspective

Benchmarking Analysis/Perspectives

Right Choice of Analytics Tools User’s centric measures, Benchmarking Tools, Machine learning (CART)

Potentials’ for Lebanon New High Quality Jobs in Demands. Technology is the New Oil of The Future- WE need to look forward to technology sector Not Backward to heavily automated oil sector: Top 5 companies in 2018 are in Technology Top 5 Companies were in Oil and Gaz Provision of Electronic Government Services to increase transparency, increase loyalty and reduce corruption Introduce Technology & Engineering Education into Pre-school to reach readiness in Eco-system in STEM since we are ranked 4th in world in Math and Sciences

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