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Opening Remarks Gary Hauff Director of Business Development & Small Business Programs

Marketing Your Business Today’s Economy Maria Ball Account Executive Q13 Fox Michael Seifert Digital Sales Manager Tribute Digital Media/Q13 Fox

Marketing Your Business Today’s Economy Welcome

Your Team-Maria Ball, Mike Seifert 25 minutes and 32 seconds Agenda: Your Team-Maria Ball, Mike Seifert Maria Ball, (206) 674-1637, mball@kcpq.com Mike Seifert, (206 ) 674-1519, mseifert@kcpq.com The Business Landscape Challenges Trends Tactics Recommendations Final thoughts

Don’t Assume That All You See is All There is…

Exercise

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

SCOTOMA A GREEK WORD MEANING “BLINDNESS” OR “BLIND SPOT”

Business Owners and Marketers Are… Getting smarter Pushed to gain efficiencies Investing in what works Proving their marketing pays out

Still Challenged with… A ton of evaluation and marketing choices Internal changes Whether they have the right partner? Making the most of their buying power Not considering efficiencies Understanding technology

Words to embrace… Events that activate the Purchase Funnel Advertising Promotions Events-Sponsorships-Community Acquisition is becoming the buzz word Focus on Engagement Time and extend it Proving Return in Investment (ROI) Strategy overrides tactics-Are you gathering good data?

TRENDS TO EMBRACE Business cultures that grow SALES – MARKETING – PUBLIC RELATIONS BRANDING – PROMOTIONS – COMMUNITY CREATE A REASON TO COMMUNICATE-create mechanism to increase the engagement time with your customers

TRENDS TO EMBRACE Dream Big DATA AS AN ADMISSION TICKET-people will turn over data in exchange for an experience. Go beyond the email. AMPLIFYING YOUR COST PER TOUCH-MORE PEOPLE = LOWER COST PER ENGAGMENT AND DECREASE IN THE TIME PER SALE! Dream Big

NOW WHAT DO I DO?! Define your vision (Branding) How do you see your company 12.11.19? Define growth discovery process (The Why,--Simon Sinek the How the What, the Who and the Action/Plan-do what by when) How can you turn your best customer into a new customer?

NOW WHAT DO I DO?! Keep it synergistic (Advertising/Promotions) Track the ROI Ask how did you hear about us? Media 101-what are the advantage and disadvantages of each media Understand the cost of each Put together an event sheet and stick to it! Develop a media calendar for the year Don’t forget about diversity!

NOW WHAT DO I DO?! Reach the free eyeballs (Public Relations) Don’t be the best kept secret (key messages) Create a you own proprietary event (VIP event, after hours) Press release (let folks know how compelling you are) Newsletter (this will provide a system of follow up) Community (Just look around and what is your target audience doing) Business to business customer list exchange Play 6 months to a year ahead

Marketing thoughts yesterday vs. today… PUSH PULL QUANITY QUALITY BUY IMPRESSIONS CREATE EXPERIENCES GRAB ATTENTION GIVE ATTENTION TALK LISTEN VALUES/BENEFITS BUILD RELATIONSHIPS DO WHAT I SAY WHAT ARE YOUR IDEAS

Prepare for the future… Partners that satisfy the entire PURCHASE FUNNEL Customer ACQUISTION and ATTRIBUTION BRAND AS A DESTINATION Whisper it don’t scream it…focus on time and how to extend it! VISION becoming huge! Always ask HOW DID YOU HEAR ABOUT US?! STRATEGY overrides tactics SALES –MARKETING – PUBLIC RELATIONS BRANDING – PROMOTIONS – COMMUNITY Understand NEW TECHNOLOGY

Digital Marketing… What do I do?!

Broadcast Display Paid Search Social Mobile All of the above Advertising Purchasing Process Awareness Broadcast Display Consideration Paid Search Social Mobile Decision All of the above

ALL LOCAL – ALL MORNING https://vimeo.com/user19330515/review/289771797/3f92973d76

Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG! SPOTLIGHT ON SNOHOMISH COUNTY NEWS RATINGS 2018 YEAR-TO-DATE (JANUARY-NOVEMBER) Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG! 5A-9A A25-54 W25-54 KCPQ 1.4 1.6 KING 0.6 1.0 KOMO 0.5 KIRO 0.3 0.4 7A-8A A25-54 W25-54 KCPQ 1.2 1.6 KING 0.8 1.5 KOMO 0.3 0.6 KIRO 0.2 0.4 LT NEWS A25-54 W25-54 KOMO 11 1.5 1.3 KCPQ 10 1.2 KING 11 1.1 KIRO 11 0.9 KCPQ 11 0.7 KZJO 9 0.8 KONG 9 0.3 0.4 KONG 10 0.2 #1 #1 5A-6A A25-54 W25-54 KCPQ 1.8 1.9 KOMO 0.5 KING 0.4 0.3 KIRO 8A-9A A25-54 W25-54 KCPQ 1.3 1.6 KING 0.5 0.8 KIRO 0.3 KOMO #1 #1 6A-7A A25-54 W25-54 KCPQ 1.2 1.4 KING 0.8 1.3 KOMO 0.5 KIRO 0.2 0.3 9A-10A A25-54 W25-54 KCPQ 0.7 0.8 KIRO 0.5 KOMO 0.4 KING 0.3 #1 #1 Source: Seattle LPM Live +SD time period averages (1/1/18-11/30/18)

ALL LOCAL – ALL MORNING Exclusive Advertising opportunities only open to businesses in Snohomish County because you are here today See Maria Ball after presentation if you are interested in learning more

THANK YOU! Maria Ball, (206) 674-1637, mball@kcpq.com Mike Seifert (206 ) 674-1519, mseifert@kcpq.com

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