Athletic. Authentic.Amen A Proposal to Attract and Retain Quality Counselors to the Kanakuk Brand

Table of Contents Executive Summary Primary & Secondary Research Summary Combined Situation Analysis Statement of Purpose Target Audiences The Plan A. Goals B. Objectives C. Tactics VII. Timetable VIII. Budget IX. References X. Supplements

Executive Summary This proposal will cover our advanced situation analysis, including the strengths, opportunities, weaknesses and threats in regard to Kanakuk Kamps performance, processes, products and services, and people. After these points have been addressed we will go over the statement of purpose, or the reason for our proposal. We will discuss the target audience, and then, the most important part of the proposal, the plan that will make this all a reality. We will also address the timetable and budget for the plan and have included several campaign supplements.

Client Research Secondary Research Comparative Camps Popular Activities Current Kamp Kanakuk Practices Primary Research Focus Groups Survey

Combined Situation Analysis Strengths Weaknesses Opportunities Threats

Statement of Purpose This proposal presents a plan to increase applicants and to improve retention and communication within Kanakuk Kamps and their affiliate brands.

Target Audience Primary Audience – Christian college students that attend OSU and are looking for a summer job.   Secondary Audience – Other on- campus Christian groups and friends of Christian college students that are looking for summer jobs.

Overall Plan to Reach Goal or Aspiration Aspiration: Increase the number of applicants, improve retention and improve communication strategies in the Kanakuk summer staff program. Objectives Increase overall applicants from OSU by 25% in 2012. Improve awareness of Kanakuk Kamps staff opportunities by 50% among college students at OSU. Be featured in The Daily O’Collegian. (KAA) Change the perception of KAA to a positive opportunity. (Campus Reps) Increase awareness of the campus representative program at OSU.

July- December 2012 July August September October November December Update Website to Include Campus Reps Section Set-up Kanakuk Booth During Orientation Week Send Kanakuk Staff to OSU to Establish Clear Guidelines for Campus Reps Follow-up with Campus Reps to Ensure That They Have Been Meeting Goals Begin to Run Radio Ads for Kanakuk and KAA Hold Christmas Food Drive On-campus Begin Utilizing Social Media for Effectiveness Establish Ties with Other Christian On-campus Groups Organize Regular Kanakuk Meetings to Keep Campus Reps Involved Send Press Release About Christmas Food Drive to O’Colly Staff Start Taking Applications and Interviewing Potential Staff Apply for School Affiliation to Allow Chalking Booths and Posters Begin Chalking and Putting up Posters On-campus Begin Running Ads in the O’Colly Student Paper

Campus Representatives

Let Your Light Shine