Communication and Outreach: Campaign Overview. Website Analytics.

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Presentation transcript:

Communication and Outreach: Campaign Overview

Website Analytics

Clicks from ChooseHealthDE.com to Healthcare.gov There were 28,177 clicks from ChooseHealthDE.com to Healthcare.gov and 5,281 (19%) of those were from visitors driven to the site from interactive media placements. ChooseHealthDE.com Healthcare.gov

Total Traffic to ChooseHealthDE.com When paid media and search media campaigns ran, traffic to ChooseHealthDE.com increased significantly. o From July 2013 to January 2104, paid media drove 42% of all traffic to the site. o From July 2013 to January 2104, paid search drove 11% of all traffic to the site.

Mass Media Campaign

Media Plan Overview Emphasis on: Young Invincibles Kent and Sussex Counties

Traditional Media Outlets Television (Cable and Network) Radio (English/Spanish) Billboards Print ads (English/Spanish)

Non-traditional Media Tactics Door hangers (English/Spanish) o Households with residents between the ages of in Kent and Sussex Counties o Total number of households: 88,603 Movie theatres o Locations: New Castle, Kent, Sussex Counties Door hanger

Digital Media Tactics Search (Google and Bing) Facebook (Promoted posts) Twitter (Promoted posts) YouTube Yahoo Sports Hulu Streaming Radio (Pandora and iheartradio) Refuel (video gaming) FacebookPromoted post

Grassroots Outreach & Social Media

Enroll-A-Thon Events Community Colleges o Delaware Tech o Wilmington University Delaware Public Schools Dover Mall

Social Media Tactics Enroll-A-Thon Photo Booth Man on the Street Interviews Concert Ticket Contests o Firefly o Delaware State Fair/Lady Antebellum o Looking for concert in Wilmington/Philadelphia

Concert Ticket ContestFirefly

Results to date: 517 new Facebook fans 492 contest entries 135 meme likes 197 meme shares 67 people who entered do not have health insurance

Collateral Materials

The people who have benefited…

Thank you!