Bookkeeper Business Blueprint Welcome! Bookkeeper Business Blueprint Business System - Module 3 Intro: Learn by Doing, Recap

Action from Module 2 Have Your USP Nailed Down & Memorized #1: Research Niche(s) #2: Select Your Niche(s) #3: Secure Your Domain #4: Setup Your LinkedIn Profile #5: Research Payroll Reps / List Personal Contacts

...You Don’t Have a Niche

Bookkeeper Business Blueprint Welcome! Bookkeeper Business Blueprint Bookkeeping Business System - Module 3 Lesson 1: Be the Real You (M&M Series)

Be the Real YOU

Be the Best YOU: Invest in your personal development daily by reading inspiring books, watching positive shows and monitoring what you allow to enter into your field of view each day. Garbage in: garbage out. Great stuff in: great stuff out. Spend time PLANNING your life. Jack Welch, the famed former CEO of General Electric, once said: "Control your own destiny, or someone else will." Stay in control of your own life and destiny.

Be the Best YOU: Avoid the parasites / naysayers / haters in your life. We all have that person or persons who suck the life right from us. You need to surround yourself with people who value the authentic you and don't judge or belittle you. Start each day with positive self-talk. Before you get out of bed, visualize your day being you. See yourself tackling all that you have to get done.

Bookkeeper Business Blueprint Welcome! Bookkeeper Business Blueprint Bookkeeping Business System - Module 3 Lesson 2: Your USP & Story..Peanut Butter & Lay’s

Message: Your USP & Story

Your Story By niching, you tailor and deliver your message to the right target (your avatar). You bring your message home - to your prospect - through your story.

Your Story People don’t remember facts: they remember stories. Your story is you sharing what has brought you to this point and - most important - makes it relevant to the prospect as to why they should pick you.

Your Story It’s not a brag book or an “I love me” mantra It draws your prospects to you and helps them to identify with YOU Think of your favorite characters in books and movies. What drew you to them?

Your Story As you tell your story, you also take on a certain persona: The teacher The caregiver The angry-I’m-not-gonna-take-it-anymore person The expert The wise one

Through Your Story & Persona You... Attract Repel (just as important) Would Kyle’s story and persona work if he was yuppy and in touch with his emotions? NO!

MUST READ:

Marketing & Selling via Your Story and Persona is the REAL YOU - accentuated

Why do I Share about Story & Persona? This is HOW you will communicate (your unique message) in the coming weeks, month and years with your prospective clients. You will refine this message and become so good at communicating it that it won’t feel like selling; it will feel like sharing...which, it is! This will be woven into all your messaging, to your target market through every media.

Your WHY Your USP Compelling & Memorable...and Your Story & Persona Your Message

ANYTHING Other Than Boring!

The More Attempts You Make (messages you send, contacts you make, screw ups on what you say) Toward Making Your Dreams Come True (work from home, have your own business, be a financial provider), the More Chance You Have of Achieving Success!

Bookkeeper Business Blueprint Welcome! Bookkeeper Business Blueprint Bookkeeping Business System - Module 3 Lesson 3: Your Ideal Client

Your Ideal Client

Your Ideal Client

Your Ideal Client: Invest time BEFORE you take on a client! At first, you’re more apt to take on clients you know better - avoid this mistake. Think of discovery phase like an interview: you and the prospect have to make sure it’s a match. Avoid the “fog a mirror” syndrome.

Consult Client Clown Contact Content

Prospect to Client Flow

Prospect to Client Flow

Prospect to Client Flow Consultation

Final Outcome... OR

Your Content & Consult Should Weed Out Unwanted Prospects Only potential ideal clients get invited to the Consult phase Think of the consult as one big interview for both you and your prospect In short time, figure out if this is a client or a clown and move forward or drop it Don’t waste time with brain pickers

Prospect Warning Signs to Note: Fee sensitive IRS haters Used many bookkeepers / accountants in past Blamer / complainer Intolerable / incompatible personality (this is key) Signs of major financial stress

Ben Robinson ben@learntobeabookkeeper.com 1-800-616-1790 Get In Touch Ben Robinson ben@learntobeabookkeeper.com 1-800-616-1790