MONROVIA--GENERAL INTENT:

Slides:



Advertisements
Similar presentations
3.02 Position products/services to acquire desired business image.
Advertisements

CHAPTER 18 Sales Promotion and Personal Selling
Types of Consumer Goods Two Classification. Industrial Goods –Products designed to be used by other businesses –May be in the creation of new products.
MARKETING MANAGEMENT.
10 Crafting the Brand Positioning 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 10-2 Chapter Questions  How can a firm develop.
Strategy and Cost Management
Retail Communication Mix
Theory on Branding For Lesson 2. Branding  Branding  A brand is a recognisable name; term; symbol or design that allows customers to identify the goods.
Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.
 The mission of Piedmont Healthcare System is to provide high quality health care services in a caring and financially responsible manner to residents.
Differentiation and Brand Positioning
2.05 Define the terms positioning (the process businesses can use to occupy the desired space in customers’ minds about a product, brand, company, etc.);
Monrovia Advertising Plan By Daniel Brockman for Introduction to Advertising Al Mattison, Instructor University of California November 29, 2010.
Objective 4.07 Unique Selling Proposition
Introduction to PharmaSim Marketing 6202 June 29, 2010.
Entrepreneur  There are four Ps associated with marketing:  Product  Price  Place  Promotion.
Competitor Analysis and Sources of Advantage Chapter Six M arket-Based Management, 4 th edition.
ConceptsShort Answer Concepts Chapter 1 Game
Product Trial The way a business persuades customer to try a new product or service. Can also build brand loyalty and repeat purchase.
External Influences Affect All Levels of Planning External Influences Economic trends Competitor activity Social & demographic trends Technology Laws &
Relationship Marketing Case study: Pacific Brands.
What is a Market? QCC’s:: 56. Objective Identify and Define Market, Marketing Concept, Industrial Market, Consumer Market, Market Share and Market Growth.
 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.
Today’s Agenda What is user experience? User experience deliverables Project.
Consumer Behavior & Marketing Strategy. What is Consumer Behavior? “The study of individuals, groups, or organizations and the processes they use to select,
SEM PI – Explain the nature of branding in sports/events.
Chapter 8 Marketing the Facility and Events. Chapter Objectives 1.Clearly understand the elements of a marketing plan 2.Recognize the importance of a.
Objective 4.07 Position venture/product to acquire desired business image.
Marketing Revision.
Price.
1.01 Understand marketing’s role and function in business to facilitate economic exchanges with customers. Marketing Management 1.01.
CHAPTER 3: STRATEGIC PLANNING
Purchase.
Chapter Two Company and Marketing Strategy
CHAPTER 3: STRATEGIC PLANNING.
FIVE PRODUCT LEVELS Core benefit of the product Generic product
Mktg 2.01 Review Questions.
Intended for presentation purposes
Ernie Ball Countertop Program
Andrea Encinas, Camila Jordan, Aisha Hazou, Jose Gomez | 11th

WHATEVER YOU CAN CONCEIVE AND BELIEVE…WE HELP YOU ACHIEVE IT.
Piedmont Medical Center
Promotion Promotion is any attempt to sell a product
MISSION STATEMENT: A mission statement asks.. What is our business?
Exchange: the act of voluntarily providing a person or organization something of value in order to acquire something else of value.
Chapter Two Company and Marketing Strategy
Dr. Ioannis Assiouras Promotion.
Chapter Two Company and Marketing Strategy
Marketing Functions Test Review
CHAPTER 3: STRATEGIC PLANNING
4.05 Position venture/product to acquire desired business image.
Where are we?.
Promised Land Dairy Q1 “Milk & Cookies”
TROPICAL T INTENT: Utilize outdoor space with seasonally appropriate offerings Mannequins are placed to inspire the consumer DESIRED OUTCOME: To drive.
Global Edition Chapter Two
BMA202 Strategic Management
Harvard ManageMentor®
MONROVIA—DESTINATION ENDCAP
Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors.
Chapter 17 Promotional Concepts and Strategies
Chapter 2 Game MC MC MC MC Short Answer
Case Study: Oak Shade Nursery & Landscape Services
Chapter Two Company and Marketing Strategy
Team 1: Align Value, Profit, and People Propositions
Global Edition Chapter Two
Unit 3 Review Questions.
Get Affordable Services with Tailor Brands Coupon.
Want more tools and templates? Visit
VALUE PROPOSITION + BRAND POSITIONING
Presentation transcript:

MONROVIA--GENERAL INTENT: Provide a statement that Lowe’s is the consumer’s destination for premium live goods by aligning all of the Monrovia branded product in a cohesive zone within the garden center. DESIRED OUTCOME: New consumers attracted to Lowe’s due to premium offerings Existing customers inspired to purchase up the continuum Differentiation from home improvement competitors ASK: Alignment of purpose between Merchandising and Operations to maintain the integrity of the set. Monrovia Destination Endcap

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.