Department of Business Administration JUSTICE BASHEER AHMED SAYEED COLLEGE FOR WOMEN (AN) (AUTONOMOUS) TEYNAMPET, CHENNAI A Warm Welcome to one and all present here Department of Business Administration Inter Disciplinary Course Advertising

BUSINESS ADMINISTRATION The department of BBA was established in the year 1996 The course creates knowledge in the field of Administration and Management The Department has secured University ranks The subjects offered by the Department tunes the students to face the challenges in the present competitive world

DEFINITION OF ADVERTISING Any paid form of non personal presentation and promotion of ideas, goods and services through mass media such as news paper, magazines, television or radio by an identified sponsors. (Kotler) Advertising is a fast-paced industry. What is hot today is old tomorrow.

TYPES OF ADVERTISING PRINT ADVERTISEMENT CELEBRITY ADVERTISING

TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING SURROGATE ADVERTISING

TYPES OF ADVERTISING BROADCAST PUBLIC SERVICE INFOMERCIALS

ROAD MAP What is Advertising? Objectives of advertising Who are the target audience? Development of message and copy Selection, planning & scheduling of mass media Web advertising Budget planning Various advertising agencies Organization & operation of advertising agencies

MONEY SPENT ON MEDIA 75% - Media buys 15% - Creative work (agency) 10% - Ad production 5-9

CAREER OPPORTUNITIES Account Executive Media Buyers & Planners Client Marketing Manager Client Marketing Manager Client Marketing Manager Account Executive Media Buyers & Planners Creative Director Traffic Manager Creative Creative Creative Creative

CAREER OPPORTUNITIES Translator Proof Reader Website Copywriter Copy Editor Technical Writer Marketing

If you want to enrich your creativity, double your productivity and to achieve all your goals enroll yourself for Advertising

Thank You