Market & Reinforce Learning with Awareness Campaigns Adrian La Sala Field Engagement Manager, PTC Designed by Freepik

Ad Video

Build Interest Motivate Inform Reinforce Support Past 20% Present 10% Aware Past 20% Build Interest Motivate Inform Acquire Present Formal Learning 10% Apply Reinforce Support Future 70%

Physical Tactics Posters Table Tents Stickers Giveaways Digital Tactics Articles Announcements Tips & Fast Facts Micro-polls #Hashtags Attendee Selfies Manager’s Message Video Tactics Ads Teasers & Trailers Explainers Testimonials

3/7: Manager’s Message Email 3/5: Email Announcement 3/13: Newsletter mention 3/7: Manager’s Message Email 3/2: Article published 3/6: Newsletter Feature 3/12: Employee Digest Email 3/21: Yammer Update on All Company Page

Explainer Video

Aware

Whiteboard Testimonial Video

 Publishing  Camera  Editing Let’s Make a Video!  Story  Script Design  Story  Script  Visuals  Animation  Narration  Screen  Camera  Music  Editing  Publishing Record Key Takeaways 0:34 - Plan your content 1:24 - Write a script 2:47 - Record your audio 3:44 - Record the screen 4:38 - Edit the video 6:43 - Produce & share the complete tutorial https://www.techsmith.com/tutorial-camtasia-how-to-make-a-video-tutorial.html Produce

If you can’t explain it SIMPLY, you don’t understand it well enough Part of the idea behind how we use these videos these videos is to DEMONSTRATE how to position a product or service, not just explain how to position it.