The Space Contest PSC783 Cold War Propaganda and Public Diplomacy, Part II Olga Zatepilina, Syracuse University.

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The Space Contest PSC783 Cold War Propaganda and Public Diplomacy, Part II Olga Zatepilina, Syracuse University

Space Contest Although the United States had the broadest range of space projects, none could match the impact that the Soviet Unions Sputnik made on the worlds public opinion (Dizard, 2004) 8/30/2008PSC783 Cold War Propaganda2

Space Contest, contd Sputniks beeper signals are endlessly repeated (Dizard, 2004) by Radio Moscow The Soviets 1957 achievement curtails the success of the U.S. Space Exploration Exhibitions initiated in /30/2008PSC783 Cold War Propaganda3

The Soviet National Exhibition in New York City The American National Exhibition in Moscow 8/30/2008PSC783 Cold War Propaganda4

People-to-People Press coverage of People-to-People consistently described Americans who participated in the program as diplomats and ambassadors. They were spreading the truth about America, refuting enemy propaganda, and defending the United States against communist lies. They were making personal contributions to the cause of peace. People are the best propaganda, proclaimed Current Events, a national student paper (Osgood, 2006, pp ) 8/30/20085PSC783 Cold War Propaganda

The Murrow Years Lets find out what Ed thinks (JFK in Dizard, 2004) Recommends a propaganda campaign for peace as a response to the 1961 atmospheric nuclear testing by the Soviets Wants to persuade, not just inform Personally drafts responses to TASS statements 8/30/2008PSC783 Cold War Propaganda6 Murrow's swearing in as USIA director

Space Contest, contd 8/30/2008PSC783 Cold War Propaganda7

8/30/2008PSC783 Cold War Propaganda8

USIA and the Cuban Missiles Crisis 8/30/2008PSC783 Cold War Propaganda9 Wilson on Ex Com Round-the-clock VOA coverage for Cubans and Soviet-bloc listeners Few short-wave radios in Cuba WH agrees with AT&T to readjust transmitters Footage supplied to hundreds TV stations overseas Telstar for political reasons

Contest Over Worlds Youth Initiated by USSR in 1947, World Youth Festivals take place in Vienna (1959) and Helsinki (1962) Murrow assigns Youth Officers to most USIS posts 8/30/2008PSC783 Cold War Propaganda10

USIA Publications Amerika vs. Soviet Life Topic, English and French, Africa Dialogue, Portuguese and Russian Problems of Communism English Teaching Forum Economic Impact (1973) 8/30/2008PSC783 Cold War Propaganda11

USIAs Biggest Asset 1962 Jackies solo visit to Asia in Ich bin ein Berliner USIA-produced JFK: Years of Lightning, Day of Drums commercially distributed in 62 countries 8/30/2008PSC783 Cold War Propaganda12