SaLES TRAINING MANUAL 2019 LUCY LU DESIGNS

LUCY LU IN HOUSE TEAM Shanna Cullen – VP Sales P: 303 468 4720 x 104 C: 303 579 7246 e: shanna@lucylu.com Jennifer Reynolds – National Sales Manager P: 303 468 4720 x 109 C: 720 208 2746 e: jen@lucylu.com Allie Basquez – Customer Service/Order Entry P: 303 468 4720 x 106 e: Alejandra@lucylu.com

Who We Are………… Since 1999, Lucy Lu has been combining stylish and striking imagery with fun and useful gift products that will stand the test of time and be enjoyed for years to come. The product line includes gift accessories, magnets, jewelry, key chains, pocket tools, matches and mint boxes, and more!   Many items are completely manufactured in the USA. The stock design library includes a vast selection of everyday gift, seasonal/holiday and regional/destination artwork. In addition, all items can be customized in short run with fast turn times. And What We Do………….

Manufacturing and Production 33 Gift and Souvenir items in the line Manufactured/Finished in Denver facility using an epoxy resin coating Several items made completely in the USA 23C and 23F - Small Slideboxes TRY85 - Large Trays TRY - Small Trays RDTRY - Round Trinket Trays MAG - Might Magnet Sets (made from recyclable material) MFL - Flat Magnets (made from recyclable material) All orders are Made to Order – we do not stock inventory of finished product. Therefore, allow 1 – 2 weeks for production Manufacturing and Production

Item Specificatons – Catalog Pg. 23-25 Item spec. pages provide you with everything you need to know about each product in the line Item codes are indicated to the left of product description Item name and description MOQ per product and design Wholesale Price UPC - used for scanning items with order processing  

New Products 2019 THE CLUTCH – a compact purse for everyday use available in 5 colors with an epoxy charm THE MINI – a wallet sized version of the clutch available in 5 colors with an epoxy charm Decorative, wooden Boutique Boxes available in 2 sizes Wooden Matchbox – still a perfect hostess gift

23C/23F – Small Slideboxes filled with mints or matches – these are proprietary items and the original item in the line dating back to 1999 TRY10 – 10” inch Lucite tray MAG - Mighty Magnet Sets – another Lucy Lu original – magnets sets offered in 4 up, 6 up, 7, 8 and 9 up configurations CAB - Cabochon Magnets – glass dome magnets that amplify art creating a 3D effect NP- Note Pad with built in pen KR04 - Bottle Opener Key chain and MA03 - Bottle Opener refrigerator magnets Trinket Trays available in 3 sizes - great for jewelry, electronics, loose change, keys, candles, candy, nuts, soap, etc….. 24 - Card Cases in stainless steel – not just for business cards – often used to carry ID, Credit Cards, and cash….. FL02 – 6 oz Flask in stainless steel Top Selling Items

ARTWORK General information: All artwork crosses over to each product in the line (some exceptions will apply, ie….Lucite Trays, Boutique Boxes,) Design codes are indicated below each “block” of design on style sheets throughout the catalog MOQ’s: 12 pcs. Per product and 4 pcs. Per design (does not apply to custom) Name drop available on certain destination designs: MOQ 12 pcs. – no upcharge Destination artwork by state is available and may be requested at anytime Don’t be afraid to ASK if you are not finding something that you are looking for…we have thousands of archived files that we can pull from ARTWORK

Order Processing Minimum order amount is $250 – re-orders $150 All orders are FOB Denver Colorado Minimum per product is 12 pcs – 4 (or more) pcs. Per design (unless otherwise indicated) When processing orders: Scan the UPC to pull up the item listing Quantity will default to 12 units and will need to be manually changed for higher quantities Design codes should be referenced in line item note or master note section of order (examples attached) If designs are not being ordered in even increments, please indicate your quantities per design next to the design code – if your designs per product are being ordered evenly, no numeric indication is required aside from the total units being ordered for that product Custom Designs may also be referenced in the line item note or master note section – simply state “custom artwork to be submitted” if there is no existing custom code - $50 set up should be indicated on order Order copies attached are labeled for reference Order Processing

Order Example 1 Art codes indicated in line item field

Order Example 2 Art codes indicated in comment field

Order Example 3 Custom Code indicated

Order Example 4 Custom Code unknown

CUSTOM MADE EASY…… CUSTOM Custom orders are incredibly easy sells and yet widely underwritten in the field due to the heavy fear factor of high minimums and extensive art charges. HAVE NO FEAR – WE MAKE IT EASY!!!!!! MOQ for custom orders is $300 which can include assorted items with a minimum of 12 pcs. Per item (1 design). Build a story across multiple items! One time set up fee of $50 applies to all custom orders – for orders that include several custom designs we will consolidate your set up charges as to avoid charging your customers extensive set up fees Artwork should be submitted in vector format or in high resolution (300 dpi or higher) All custom orders include and require digital proof approval prior to beginning production Turn time for shipping custom orders is roughly 7-10 days from artwork approval We offer in house graphic design services if your accounts are needing us to create artwork for them. Art charges will apply but can be negotiated  

The following items have incurred a marginal price increase: 24 Card Case – Increase from $8.00 to $8.50 NP Note Pad – Increase from $4.50 to $4.75 KR04 Bottle Opener Key Chain Increase from $2.75 - $3.25 PT01 Pocket Tool – Increase from $4.00 – $4.75 MA03 Magnet Bottle Opener – Increase from $3.25 – $3.50 3CAB Cabochon 2 pack Increase from $10.00 - $10.50 Plexi Prism – Increase from $9.00 - $10.50 Price Changes for 2019

Discontinued items 2019 The following items will be discontinued once inventory is sold through. Please contact the in house sales team to confirm updated inventory prior to placing an order. 53F- Large Slide Box with matches (replaced by wood box) - TRY85 – Large Trinket Tray RDMINT – Round Mint Box BR01 – Bangle Bracelet KR02 – Shaped Key Ring