Grocery Sales
DeCA West Grocery Sales OCONUS total includes Zones 12 and 13 FY07 YTDDifference% Change CONUS$804,118,674+ $1,496, % OCONUS$407,172,340+ $463, % TOTAL$1,211,291,014+ $1,960, % Sales through April 07
Zone 6 Grocery Sales FY07 YTDDifference% Change Corpus Christi$ 5,044,696- $ 169, % Dyess AFB$ 5,287,082- $ 93, % Fort Hood 1$ 21,482,162$ 1,368, % Fort Hood 2$ 11,513,703$ 317, % Ft Sam Houston$ 24,355,704- $ 479, % Goodfellow AFB$ 4,310,204- $ 333, % Sales through April 07
Zone 6 Grocery Sales FY07 YTDDifference% Change Kingsville NAs$ 542,768- $ 35, % Lackland AFB$ 24,692,605+ $ 1, % Laughlin AFB$ 1,902,540- $ 5, % Randolph AFB$ 23,565,483$ 3,048, % Zone Total$ 122,696,945+ $ 3,691, % Sales through April 07
Zone 8 Grocery Sales FY07 YTDDifference% Change Altus AFB$ 3,998,476- $ 98, % Cannon AFB$ 4,107,043- $ 298, % Fort Bliss$ 26,007,072- $ 542, % Fort Sill$ 15,923,306$ 2,418, % Holloman AFB$ 6,699,135- $ 175, % Kirtland AFB$ 19,679,102- $450, % Sales through April 07
Zone 8 Grocery Sales FY07 YTDDifference% Change McConnell AFB$ 9,566,717 $ 53, % Sheppard AFB$ 8,976,687- $ 85, % Tinker AFB$ 21,145,281- $ 479, % Vance AFB$ 2,668,062- $ 43, % White Sands$ 1,371,564- $ 92, % Zone Total $ 120,142,446 $ 204, % Sales through April 07
Zone 9 Grocery Sales FY07 YTDDifference% Change AF Academy$ 13,085,869- $ 50, % Buckley AFB$ 18,270,318- $111, % Ellsworth AFB$ 8,572,966$ 165, % F.E. Warren AFB$ 7,077,434- $ 242, % Fort Carson$ 21,641,935$ 8, % Ft Leavenworth$ 14,191,613$ 552, % Sales through April 07
Zone 9 Grocery Sales FY07 YTDDifference% Change Fort Riley$ 12,632,267$ 677, % Grand Forks$ 4,255,660- $ 321, % Minot AFB$ 6,134,976- $ 564, % Offutt AFB$ 18,211,737- $ 224, % Peterson AFB$ 21,952,608$ 644, % Zone Total$ 144,027,383 $ 534, % Sales through April 07
Sales Plans Plan the Work then Work the Plan
Sales Plan Negative Impacts Remember if the event occurred more than a year ago it can no longer be considered as an impact Positive Impacts Can only be considered if within the year Sales Events If you held a similar event last year, you can only claim the difference
Sample Sales Plan – 1 st Qtr
Sales Plans – 1 st Qtr FY07 Sales Plan for Mr. Page's Commissary (Cont) 1st Qtr Sales Plan Event1st Qtr Prior Year 1st Qtr Projected Projected Gain/Loss 1st Qtr Actual Actual Gain/Los s Remarks Farmer's Markets (3) $15,000$50,000$35,000$65,000$50,000Oct 14-15; Nov 17-19; Dec Seafood Road Show $0$12,000 $14,000 Nov 18th Fill Your Freezer Sale $0$2,500 $4,000 Dec Increase in Club Packs $2,250$5,000$2,750$6,000$3,750
Impacts to Business Metrics CCSS Annual event conducted in June Dos and Donts of conducting the survey Calculating Sale Losses Standardized Loss Estimates Now tracked at Region Unit Cost Explanations Be able to provide quantifiable data Question abnormal expenses on the SFOS
Upcoming Promotional Events
Thirteenth Annual Merchandising Contest WHEN - August 2 - September 5, 2006 (Display Periods 15 & 16) THEME - Lunch Box Full of Savings sale FORMAT – High Quality Photos in a PowerPoint Presentation on CD Mailed to Region (NOT ed) DEADLINE – 21 September to Ms. Carolyn Mitchell
Thirteenth Annual Merchandising Contest WHAT COUNTS? Compliance with the promotional packages to include the shipper program. Participation in the summer club pack program. Support of the Halloween seasonal package. Quality and creativity of all displays. Expression of the promotional theme. Effective use of point of sale materials. No One Enters A Race To Come In Second
Special Events June June 1 to August 31 - Produce Merchandising Contest Theme: Fruits & Veggies-More Matters July 13 July – CCSS Surveys due to HQ Ft. Lee August 2 August-5 September - Merchandising Contest 3 August - Peterson Grand Opening
Special Events September Case-Lot Sale 21 September – Merchandising Contest Entries due to Ms. Carolyn Mitchell 30 September – Summer Club Pack Ends October 1 October - Produce Merchandising Contest entries due to Rosemarie Latimore
Operations POCs
Michelle Frost(916) Chief, OperationsCell(916) Cindy Robinson(916) Chief, AssistanceCell(916) Andreah Rojas(916) Secretary Victor Berg(916) YAL Coordinator/Clerk CMS Staff
Paul Kim(916) Produce RoseMarie Latimore(916) Produce Glen Taylor (916) Meat/Far East Reeves Menhennett(916) Meat/Far East CMS Staff
Doris Lowenstrom (916) Accountability/Tobacco / Deli/Bakery Carolyn Mitchell (916) Resets/Profiles/Inventories/General CMS Rick Poynter(916) CAO/FDS/Dist Coordinator/General CMS CMS Staff
Donavon Prom (916) CAO/FDS/Dist Coordinator/CARTS/Case-Lots Nancy Robinson(916) Front End/WIC/WICO/CARTS/General CMS Steve Sisk (916) CA Contracting/GPLDs/General CMS CMS Staff
Craig Conord(916) Sales/General CMS Janet Gibson(916) Change Funds/Coupons/General CMS Mary Sosebee(916) Price Verification/Presentations/General CMS CMS Staff
Ray AndresDSN Korea General CMS Dave Barcega Japan / Okinawa General CMS CMS Staff - OCONUS
Vicki Sliwicki(916) Region Merchandiser Peter Nishijima(916) Consumer Safety Officer Dave Taylor(210) Consumer Safety Officer CMS Staff - HQs Assets