Digital PR Fabiola Panarella 23.11.2018

Traffic Sources

Traffic Sources: - First: Search Engines - Second: Social Media

SEO Search Engine Optimization Several elements Wordpress has got already some of this elements already in the system No need of Supermen SEO

SEO Basics Everything on site: (on page) Internal structure of the site Speed Contents Keywords in titles, description, url Internal links Everything off site: (on page) - External links - Social signals

Content Original Informative Easy to Read Well structured That links to similar contents

Link Internal / External Link = Mark 3 elements in a link Site Authority Site Theme Anchor text (eg.: Suits)

WHY SITE OPTIMIZATION IS SO IMPORTANT?

You can’t miss them. Name brand (who I am?) What do I do? Call to action Recommended: Social proof Logos Reviews Numbers Link to the best sources “New User?”

IT’S ALL ABOUT THAT CONTENT

Quality Content We are not in 2009 anymore Quality before quantity

Promotion No spam Create personal connection with your audience

IT’S A MARATHON, NOT A SPRINT

Plan on long period Google has its time Remember: « The moat of the bloggers» Non linear growth

The Sum is Greater than the Parts Every action brings value to the others: Quality content > Positioning on the search engines > Shares > Views Shares > Shares > link > positioning on the search engines > Views