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© The Author(s) 2015. Published by Science and Education Publishing. Table 1. The descriptive statistics, correlation coefficients, and reliability coefficients of study variables Variable Mean SD 1 2 3 4 5 6 7 8 9 10 1. Impulsiveness 16.48 3.29 .799 2. Excitement 9.47 1.84 .399** .721 3. Esteem 13.57 1.78 -.154** .039 .705 4. Music 11.27 2.06 -.045 .053 .199** .710 5. Light 10.85 1.86 -.018 .042 .251** .358** .788 6.Employees assistance 12.40 2.17 -.131** -.016 .249** .313** .344** .709 7. Layout 12.48 -.049 .063 .329** .335** .496** .454** .740 8.Shop enjoyment 14.64 3.41 .018 .219** .173** .116** .155** .150** .135** .725 9.Impulse buying tendency 9.97 2.49 .339** .125** .005 .138** .077 .051 .353** .698 10.Impulse buying behavior 9.59 1.95 .201** .104* .101* .105* .061 .082 .114* .324** .411** ** Correlation is significant at 0.01 level, * correlation is significant at 0.05 level; Cronbach's alphas are in diagonal cells. Mohamad Saad et al. Store Environment, Personality Factors and Impulse Buying Behavior in Egypt: The Mediating Roles of Shop Enjoyment and Impulse Buying Tendencies. Journal of Business and Management Sciences, 2015, Vol. 3, No. 2, 69-77. doi:10.12691/jbms-3-2-3 © The Author(s) 2015. Published by Science and Education Publishing.