SEO Hand Book

Unique What Is SEO Intent Oriented Solutions Friendly UX Links Value “Search Engine Optimization (SEO) is a practice of optimizing your website for users and search engines as well.” Action Result Authority structure security code Content SEO Ecosystem

Recipe for Search Engine Optimization: To ensure that your website is fully optimized for the search engines and Users there are several things where a Search guy should focus. URL structure

Any activity which is supposed to be done on the website to enhance the crawlability or user experience can be considered as On Page SEO. There are certain activities which normally needs to be considered when you are optimizing your website. These things are listed down. Http Header tags: Meta tags: Body Tags: Image tags: Minifying External Resource Robots.txt Sitemap.xml Server-side optimization Browser optimization Code Optimization Data serving Optimization What Is on Page SEO?

HTTP header Http header allows the clients to serve an additional information to the bots or agents with the response code. In SEO HTTP header is having a significant role when it comes to data serving. There are followings things which can be managed through Http header. Dynamic data serving Handling the response codes Redirections canonical tags for non-HTML content E-tag managements Agent tracking Serving data based on agents Robots handling defining the content type, Geo, and Language targeting Cache handling Cookies handling HTTP authentication

Head Tags There are many tags, but a few of them are having great significance for SEO. These tags are listed down. Title tag: Description attribute Robots attributes Google/Bing/Baidu/Yandex verification tag Keywords attribute The language attributes Canonical attribute

Body Tags Like the meta tags and attributes, there are several HTML tags (body section) which can influence the search engine. Some of them are given below with their use cases. Heading tags Text decoration tags Image Alt Anchor tag Structured data (schema.org)

URL structure A URL should not contain Special Characters. For Separation of the text use “-” instead “_”. URLs should be identical URL should Follow parent & child relationship Remove query parameters if it is possible It should be readable Keywords in URL’s are still good. Avoid using multiple urls for single content. Keep it short Try to match it with title Ignore stop words (and, or, but, of, the, a, etc.) in URL Try to structure the url within 3 folds in few cases it may go to 4 Use lower case in URL