Does Your Real Estate Career Have a Foundation?

Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings $18,000 $250,000-2M >1% $0……… …..$39,999 $40K+ $60K+ $100K+

Recurring Revenue Streams No Predictable Recurring Revenue Streams Geographic Farm Area Demographic Farm 16% said they have a Farm 9% said more than 6 months 3% more than a year

Predictable Recurring Revenue Streams 64% said more than one year! Geographic “Subdivision Farm Areas” Demographic “Social & Sphere of Influence” Farming 64% said more than one year!

Once we noticed the void… We began to see “Farming” as the Cornerstone of… Listing Skills Presentation Skills Marketing Skills Market Share

9 Week Program 78 Days to Change Your Real Estate Career. Today… July 11th, 2014 Set the rules in place to guarantee the success of your Geographic Farm Area Business Plan!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Friday Week #2… Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #3 Systematize your farm and create that True Pride In Ownership as it relates to your Geographic Farm

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #4 Create a sense of community and culture that centers around your expertise in your Geographic Farm www.subdivisionname.com

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #5 Using annual events to drive interest, awareness and commoraderie with your Geographic Farm Area

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #6 Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #7 Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #8 Managing your distribution resources… How to get the most bang for the buck!!!

9 Week Program 78 Days to Change Your Real Estate Career. Farming Fridays Week #9 Continue the $pend a Dime make a Dollar philosphy Grow your farm and/or partner your farming activities

Set the rules in place to guarantee the success of your Geographic Farm Area Business Plan! www.associateworx.com

Rule #1 Never enter a Geographic Farm Area Where one (1) LISTING AGENT Closes more than 25% of the Listings in the Geographic Farm. This is a very rare but very dangerous occurance. He/She has already paid the price of time and money to dominate this farm area. Stear Clear of Established Dominance

“Conservative Business Planning” Rule #2 Never project more than 10% capture of THE LISTING SIDE COMMISSION. During the first year of your Farm!!! “Conservative Business Planning” Simply take a snapshot of the HISTORICAL DATA and determine the Total LISTING SIDE COMMISSION available. Then project 10% as your GROSS REVENUE

Rule #3 Never spend MORE THAN 10% Of your Projected Gross Revenue On Farming Activities That’s it! That’s all the revenue that you have To Work with for the first year of Your Geographic Farm Area! Spend a Dime… Make a Dollar!

With these 3 Simple Rules Your First Assignment To review the most recent 24 months of closings in your “potential” Farm Area Inventory the Names of the LISTING AGENTs and calculate if any one (1) Agent is closing 25%+ Next… To review the most recent 24 months of closings in your “potential” Farm Area Calculate the TOTAL LISTING SIDE COMMISSION closed per year!!! So what is 10% Finally … Calculate 10% of the 10% to determine your GROSS OPERATING BUDGET We need to evaluate the VIABILITY of this Geographic Farm Area from an ECONOMIC Perspective What’s the budget? With these 3 Simple Rules We can project the viability of your farm We can protect the sustainability of your farm We can Manage Your Expectations of… Monthly Quarterly Annual Results

Sample Geographic Farm Area: SLEEPY HOLLOW 750 Homes Average Sale Price $335,000 24 Sales 2012 21 Sales 2013 29 Sales Q1 x 4 2014 7 x 4 = 28 Sales I’m Going to project 26 Sales per year inside of SLEEPY HOLLOW @ $335,000 $8,710,000 total volume per year $522,600 GCI potential $261,300 Listing $261,300 TOTAL LISTING SIDE COMMISSION POTENTIAL = $26,130 Projected Income $2613 Marketing Budget Per Year

Sample Geographic Farm Area: FOX RIDGE 900 Homes Average Sale Price $285,000 29 Sales 2012 31 Sales 2013 34 Sales Q1 x 4 2014 9 x 4 = 36 Sales I’m Going to project 34 Sales per year inside of FOX RIDGE @ $285,000 $9,690,000 total volume per year $581,400 GCI potential $290,700 Listing $290,700 TOTAL LISTING SIDE COMMISSION POTENTIAL = $29,070 Projected Income $2907 Marketing Budget Per Year

9 Week Program 78 Days to Change Your Real Estate Career. Farming Friday Week #2… Build your Binder and begin to catagories the Residence of your Geographic Farm Area.