Andrew Wee WhoIsAndrewWee.com Highly Effective Strategies For Customer Acquisition and Business Growth Using The Power Of The Internet Andrew Wee WhoIsAndrewWee.com
An Informal Poll: Anyone…Heard of the Internet? Anyone…Use The Internet For Marketing? Anyone…Use The Internet For Marketing Effectively?
Internet Marketing Euphoria
Where do you start?
Internet Marketing = Internet (technology) + Marketing (communication)
Specifications Your client: Huh? Effective Marketing? Benefits: -Reach a global audience for a fixed, low monthly fee. -24-7 Virtual Salesman -Create BBSes/Forums for pre-sales, sales enquiries, customer service and promotion announcements
Tech Marketing
Marginally Better? But still no benefits???
Verbalize Benefits “What’s In It For Me?”
The Proof Equation
The Proof Equation 2
The Power of Testimonials
Testimonial 2 + Feedback behavior
Let’s Talk About Tools: Blogs
Tools: Put A Face To The Site
Let’s Talk About Tools
Video Blogging
Video Blogging
Video Blogging
Video Blogging
Marketing Products and Services
Product Marketing
Effective Marketing Show vs Tell Power of demonstrations If a picture says a thousand words, what does video say? Personalization (for the viewer) + personality (from the presenter) = business success
Social Proof
Building Web Properties
Contact: WhoIsAndrewWee.com The End