AllStar Marketing Plan Team member names : Their position in the firm

Executive Summary Goal Increase global sale and increase brand equity Market Entry Sequence (based on micro and macro economic factors) Brazil, Mexico, Colombia, Argentina Building a plant Brazil SKU and pricing strategy At least 8 SKU in each country by benchmarking the price with competitors Promotion Tailor-made

Situation Analysis The ultimate goal is to acquire a substantial amount of market share in Latin America

Reasons for the decisions: Strategy: To acquire a huge market share and brand equity over the largest countries, so that major market share is gained in Latin America as a whole. We chose to enter the for biggest countries population wise, i.e. Brazil, Mexico, Colombia and Argentina, in descending order of their population, to have a huge number of customers. There are no tariffs for shipping from home country to Mexico and Colombia due to agreements such as NAFTA. Also, there is no shipping tariff from Brazil to Argentina, according to MERCOSUR agreement.

Market Entry Strategies Build Market Share Constant & Continuous Growth Profit

2nd Largest Population 120.3m GDP/Capita $15,300 Poverty line 52.3% Home Plant Trade Agreement 80%/10yrs NAFTA Brazil Largest Population 202.7m GDP/Capita $11,900 Poverty line 21.4% Inflation 12% Mexico 2nd Largest Population 120.3m GDP/Capita $15,300 Poverty line 52.3% MERCOSUR Colombia 3rd Largest population 46.2m GDP/Capita $11,400 High GDP growth 4.2% Poverty Line 32.7% Argentina 4th Largest Population 43m Highest GDP/Capita $17.900 Poverty line 30%

Manufacturing

Production cost Tariffs Shipping Exchange rates Country Production cost Tariffs Shipping Exchange rates Brazil $100 million not applicable Mexico (H) without incurring any tariff (NAFTA) 0.020$ per unit 12.76/$ Colombia duty free 1851.85/$ Argentina (B) without incurring any tariff (MERCOSUR) 1BRL/4.39627MXN

Targeting, Positioning and Marketing Mix Strategies

Marketing mix strategies 1. Brazil Place/distribution strategy: Traditional, hypermarket and wholesale Price strategy: Bench marking. Discount. Product strategy: Enter with less number of SKUs Expand SKUs including white, healthy and kids Promotional strategy: Advertisement focused on families for healthy and white product

2. Mexico Place/distribution strategy: Traditional, hypermarket, self-service and wholesale Price strategy: Bench marking, Discount Product strategy: Introduce the kid’s product to the market Promotional strategy: Family focused healthy and white product New advertisement focused on younger ones 3. Colombia Traditional and hypermarket

Product strategy: Introduce kid and gel product Promotional strategy: Adapt existing advertisement New advertisement for kid product 4. Argentina Place/distribution strategy: Traditional, hypermarket and self-service Price strategy: Bench marking, Discount All types of products with limited SKUs Introduce kid product

Brand Equity Graph

Future Plan Pumps Paste Gel Brazil Mexico Columbia Argentina

Thank You!!!