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1. Which demographics are engaging with social media. 2 1. Which demographics are engaging with social media? 2. How are users spending their time on these platforms? 3. Which devices are being used for social networking?   Answers… 7/10 Americans connect, engage and share. 2/3. The number of internet users worldwide in 2018 is 4.021 billion, up 7 percent year-on-year The number of social media users worldwide in 2018 is 3.196 billion, up 13 percent year-on-year The number of mobile phone users in 2018 is 5.135 billion, up 4 percent year-on-year

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Facebook Instagram LinkedIn Twitter Total 68% 35% 25% 24% Men 62% 30% 23% Women 74% 39% Ages 18-29 81% 64% 29% 40% 30-49 78% 33% 27% 50-64 65% 21% 19% 65+ 41% 10% 9% 8% White 67% 32% 26% Black 70% 43% 28% Hispanic 73% 38% 13% 20% High school or less 60% 18% Some college 71% 36% 22% College graduate 77% 42% 50% Urban 75% Suburban 34% Rural 58% 17%

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Privacy Settings & Tools https://www.youtube.com/watch?v=qU3DRBlgv2Q

Responsibilities Page Roles Publish Photo/Video Promote Star Rating Invite Colleagues

Organic vs. Promotions Reporting Insights

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Regional Directors, You CAN Do This Regional Directors, You CAN Do This!!! Donna Guzzo, Operations & Social Media Director Language Exploration Enrichment @LangExploration leestjohns.pbworks.com leestjohns@aol.com 904-553-4274 c