“Revealing Horizon Of Possibilities”

THE WINDOW is different… 01 Establish & led by one of the most experienced researcher in Vietnam 02 ‘Fresh’-respondent-data-based recruitment to avoid professional participants 03 Projective technique-driven discussion guide construction Concise questionnaire and focused on the objectives Insight analysis from the recruitment FW feedbacks & updates on consumers’ status during recruitment time Diary placed week before interview dates for initial lifestyle & category information Insights integration into final reports 04 Strong operation system Intensive network with experienced interviewers Independent QC team Ability to manage urban & rural studies national-wide 05

THE WINDOW is different… MODEL-BASED ANALYSIS Consumer Profile Competitive Background GAP ANALYSIS INSIGHT STRONG RTB RELEVANT BENEFITS CATEGORY DISCRIMINATOR Brand Big Idea Launch Concept/ TVC

THE WINDOW’S MULTI-DIMENSIONAL APPROACHES CULTURAL INSIGHTS REAL-TIME INSIGHTS New launch / Relaunch Quick insights studying U&A Concept Development SEMIOTICS MOBILE DIARY U&A updating MOBILE SURVEY Product / Concept test Packaging Development New market exploration Insights updating Brand health check CUSTOMISED INSIGHTS Focus Group Discussion/ Face to face interview U&A Concept assessment STB / TVC assessment Post-launch In-home visit / Ethnography Quick insights checking Insights updates Interactive CLT CLT with Qualitative touch

THE WINDOW INSIGHTS TELLERS Diggers Fieldwork team Quality Assurer On-field Insights Facilitator Insights Specialist Vedette Moderator Analysis Model Constructor

THE WINDOW INSIGHTS TELLERS CELEBRATING HER 22nd YEAR IN QUALITATIVE RESEARCH YEARS OF EXPERIENCE CATEGORY INVOLVING Industrial products (Construction, Household Electrics) Finance & Banking FMCG (F&B, Cosmetics, Health care, Baby care Pharmaceuticals, Liquors, etc.) Ms. NGUYEN KHANH MINH THUY CAREER PROGRESS 1995 2007 2007 2009 CBI 2009 Now HEAD OF QUALITATIVE FOUNDER MANAGING DIRECTOR ASSOCIATE DIRECTOR

THE WINDOW INSIGHTS TELLERS 17 YEARS OF BEING HOLISTICALLY TRAINED IN QUALITATIVE RESEARCH YEARS OF EXPERIENCE CATEGORY INVOLVING Finance & Banking FMCG (Beverage, Baby care, Cosmetics) Construction KOL interviewing expert (Health care, construction) Ms. NGUYEN THI PHUONG ANH 2001 2004 2004 2007 CBI 2009 Now HEAD OF FIELDWORK TEAM (Qualitative Research) CSG PROJECT MANAGER MODERATOR ANALYST FW COUNSELOR QUALITY CHECK CONTROLLER CAREER PROGRESS

THE WINDOW INSIGHTS TELLERS 14 YEARS OF BEING PROFESSIONAL TRAINED IN QUANTITATIVE RESEARCH YEARS OF EXPERIENCE CATEGORY INVOLVING FMCG (Convenient foods, Confectionary, Dairy, Beverage, household products) Construction Motorbike Jewelry KOL interviewing expert (construction, agriculture, real estate) Ms. NGUYEN THANH CUC QUANTITATIVE – TEAM LEADER CAREER PROGRESS 2013 2016 2017 2003 2013 Now QUANTITATIVE – TEAM LEADER CSG QUANTI PROJECT LEADER MODERATOR ANALYST FW COUNSELOR

THE WINDOW INSIGHTS TELLERS CELEBRATING HER 5th YEAR IN THE WINDOW YEARS OF EXPERIENCE CATEGORY INVOLVING FMCG (Food & Beverage, Health care, Beauty care, Pharmaceuticals, Liquors) Industry (Construction, Household Electrics) 2012 2013 Now DATA ANALYST CSG PROJECT MANAGER ANALYSIS IN-HOME VISIT AND FGD MODERATOR KEY HUB FOR YOUTH TREND UPDATES Office for International Study Programs (HCMUT): MARKETER AND PROGRAM COUNSELOR Ms. TRAN QUYNH MAI CAREER PROGRESS

THE WINDOW INSIGHTS TELLERS CELEBRATING HER 2ND YEAR AT THE WINDOW TRAINED IN QUALITATIVE RESEARCH YEARS OF EXPERIENCE CATEGORY INVOLVING FMCG (Food & Beverage) Construction Ms. LUU TRAN KHANH NGOC CAREER PROGRESS 2016 Now RESEARCH EXECUTIVE (Qualitative Research) PROJECT LOGISTIC CORORDINATOR ANALYSIS SUPPORTER

THE WINDOW INSIGHTS TELLERS AMONG THE MOST SENIOR FIELDWORK EXPERTS IN VIETNAM YEARS OF EXPERIENCE CATEGORY INVOLVING Industry (Construction, Household Electrics) Finance & Banking FMCG (Food & Beverage, Health care, Beauty care, Baby care, Cosmetics, etc.) Ms. CHUNG CAM LIEU CAREER PROGRESS 2012 2013 Now FIELDWORK EXECUTIVE FIELDWORK MANAGER CBI 2011

THE WINDOW IS TRUSTED BY GOLD SILVER OTHERS

THE WINDOW’S CONTACT www.windowresearch.com.vn General Inquiry: HCMC Office: F.2, Dinh Le Building. 1 Dinh Le St Ward 12, Dist., 4. HCMC +(84) 2838 268003 Hanoi Office: 94 Trieu Viet Vuong St. Hai Ba Trung Dist., Hanoi +(84) 2439 845844 General Inquiry: Ms. Nguyen Khanh Minh Thuy: thuynkm@windowresearch.com.vn Qualitative Specialist: Ms. Tran Quynh Mai: maitq@windowresearch.com.vn Quantitative Specialist: Ms. Nguyen Thanh Cuc: cucnt@windowresearch.com.vn Project Logistics Executive: Ms. Luu Tran Khanh Ngoc: ngocltk@windowresearch.com.vn

THE WINDOW’S FACILITIES Ho Chi Minh City Hanoi