Generation Z: the case for business Emma Buyers Head of Marketing, IEMA

How did we get here?

Understanding Insight from Desk Research Event: ‘Generation Z: A Vision of Work’ NUS Research: surveying 300 GenZ students Research at Leadership level: survey and social respondents

Findings

Desk Research ‘..Gen Z is harder working and more ambitious than you probably thought.’ Monster Jobs ‘This generation is willing to work hard, but they expect to be rewarded for it.’ Forbes ‘We have more to do than drink and take drugs.’ The Guardian

NUS Research: surveying 300 GenZ students What’s most important when considering a job? A good salary: 64% Good work/life balance: 52% Sense of meaning: 43%

‘Generation Z: a vision of work’ Business doesn’t yet recognise the need to adapt to the wants of the next generation..

Research at Leadership level: survey and social respondents Most thought it was important for business success to take generational differences into account in the workforce Just 23% have an active strategy to recruit and retain new staff from this generation

The business case

What could change look like? A working environment that’s flexible, tech. enabled and mutually trustful Leadership that recognises and supports the value this generation brings to the workplace Develop a purpose and values-driven organisational narrative

Thank you for listening! iema.net