Three ways advertisers create perceived value:

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Presentation transcript:

Three ways advertisers create perceived value: Branding Value: a person demonstrates loyalty to the brand itself Messaging Value: a person sees themselves as socially conscious Badge Value: a person sees themselves as elevated through ownership or use of this product

Branding Value Examples…

Ad using Branding Value

Messaging Value Examples…

Ads using Messaging Value… https://www.youtube.com/watch?v=2R1h8oW3kk4&list=PL7FEF61DA1F5293A0&index=38&WT.srch=1&wtPaidSearchTerm=texting+while+driving+video

Badge Value Examples…

Ad using Badge Value…

Branding vs. Messaging vs. Badge Value With a partner, brainstorm one ad example for each type of value: branding, messaging, and badge. They do not have to be real ads, but they must be different examples than what was shown to you. You will be sharing these ideas aloud to both myself and your classmates 