Rhetoric

Rhetoric The art of argumentation and discourse 3 Basic approaches to rhetoric: Logos Pathos Ethos

Logos Using logical arguments such as induction and deduction Induction: inference of a generalized conclusion from particular instances i.e. : "I have just tasted this lemon. It is sour. Therefore, all lemons are probably sour."

Logos Continued Deduction: the act or process of using logic or reason to form a conclusion or opinion about something i.e. : a general or universal rule accepted by most people ("all lemons are sour") and then applies that claim to a specific example. ("That is a lemon. Therefore, it too must be sour.")

Pathos creating an emotional reaction in the audience use of language, examples, diction, or images i.e. Using the word "heartbroken" instead of sad

Ethos projecting a trustworthy, authoritative, or charismatic image i.e. the traits such as honest, competent and open-minded

Purpose of Rhetoric How and why you say and do things: How and why it affects others? All 3 pieces, logos, pathos, and ethos must be used together to create the greatest effect on the audience

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