DATA BYTES - Christmas

‘The Christmas Planner’ – media consumption

‘super Christmas Shopper’ – media consumption

‘super Christmas Shopper’ – Which type of adverts do you find the most useful in helping you make a purchase decision?

THE POWER OF MAGAZINE MEDIA: PRINT & DIGITAL COMBINED 54% Average media KPI contribution Campaigns with magazine print & digital Campaigns with magazine print only Campaigns with digital & print N=10 – Magazines with print only N= 29 Source: Metrics That Matter 2016

MAGAZINE MEDIA DIGITAL ASSETS VS OTHER ONLINE ENVIRONMENTS 41% Average media KPI contribution Magazine brands online Other digital environments Magazine digital n=12 Non-Magazine Digital n=26 Source: Metrics That Matter 2016

30% 18% ATTENTION AND QUALITY OF ENGAGEMENT ONLINE INTERACTION RATE INTERACTION TIME Source: Moat