The Bee Wild App Jane Tarasionak, Miriam van Vliet, Clayton Cooper, Chase Pendley, Isaiah Myers

Why Bee Wild? Mission Raise concern of pollinator decline and provide a practical interactive solution to pollinator conservation Interactive app with gaming and quiz features Educates about pollinators Provides an informative guide for converting lawns into pollinator-friendly habitats

Competitors Raises awareness Gaming feature Educates about pollinators Provides practical solution

Goals Generate Engagement & Interest! Have 500 email sign-ups to become a beta tester Have 60% of Instagram followers be male Have a minimum of 50 unique page visits to the landing page Have at least 4 Instagram posts that engage the audience Have 1 guest post featuring the Bee Wild app Generate Engagement & Interest!

Target Demographic Professional Male Homeowners Age: 37 – 56 (49 average) Education: professional degree Location: large city, urban neighborhood Enjoys freedom and social life Does his own yardwork & cares about what neighbors think Active on social media Seeks to meet young women

Marketing Campaign Social Media Platforms Public Relations Commercial Advertising Growth Mechanics

Challenges Reaching target audience (professional male homeowners) Engaging audience with posts Effectively using the $35 budget

Social Media: Successful! Instagram Analytics Goals #1: Reach 500 followers with a 60% in our demographic Met: 750 followers with 65% within target audience Goal #2: Minimum of 4 photos with a substantial amount of interaction Met: Four photos received 100+ likes, with our peak post having 158 likes and 18 comments. Gained large amount of impressions on all photos, with 779 being the highest.

Website Analytics Goal #3: Reach 500 email sign-ups – Unsuccessful Goal #4: Have a minimum of 50 unique page visits to the landing page Page 2 gained 100 unique page visits (seen through different IP addresses) No spam-clicking our own page to boost numbers Total majority of clicks: directed from Facebook page About 39% of visitors were from Facebook Of the 741 total visitors, 425 came from the mobile app

Public Relations: Less Successful Goal #5: Have 1 guest post featuring the Bee Wild app Unsuccessful: Pitch to Honeybee Conservancy organization Pitched to be featured in a guest blog post Successful: Featured in an Instagram post on another page

Additional Tactic - Partnership Reached out to University of Central Florida Arboretum Be mentioned in a Facebook post Develop future partnership Unsuccessful No response Should establish in-person relationship prior to request

Commercial Tailored to target demographic Results Posted to Facebook (followers fall into demographic group) Average 7 views per day Link: https://www.youtube.com/watch?v=hOOYBdxRpU8

Advertising Facebook Boosting Cost: 3 different boosts for a total of $30 Target Demographic: Males ages 25-55 Boost 1: Facebook Page Reached 623 people Gained 38 page likes & 45 followers Boost 2: Facebook Ad Direct link to landing page Reached 770 people Gained 3 website clicks Boost 3: Boosted Post Reached 329 people Engaged 127(likes, comments, shares)

Advertising Instagram Ad Cost: $35 (total budget) Target Demographic: Instagram users following similar pages Logistics Ran for 7 days Call to Action: “Sign Up!” (directed to landing page) Results Exposure: 4,684 people viewed Engagement: 14 people engaged with post Website Clicks: 6

Growth Mechanics #DIY #Gardening #HomeDepot Gained 500+ followers Followed over 2k accounts About a 20-25% follow back rate Free! #DIY #Gardening #HomeDepot

Improvements to Campaign Public Relations Target less popular blogger with relevant audience Reach out to the same blogger on various platforms Partnership as Additional Tactic Build a strong relationship with Arboretum Advertising Increase website clicks by simplifying boosted ads Target our demographic with posts relevant to their interests Analytics: primary focus should be on Facebook ads optimized for mobile users

We want your help to… Expand our Advertising Budget Boost more Facebook posts targeting our demographic Run ads on Instagram for longer time period