IMPORTANCE OF BUSINESS COMMUNICATION Exchanging information Exchanging options Making plans and proposals Reaching agreement Executing decisions Sending and fulfilling orders Conducting sales

TYPES OF BUSINESS COMMUNICATION Internal Communication Communication within an organization External Communication Communication with people outside the company

Internal Communication UPWARD DOWN WARD HORIZONTAL Dealing with the same or similar rank in an organization Subordinates - superiors Superiors - Subordinates Exchange information Offer ideas Express enthusiasm Achieve job satisfaction Provide feedback Transmit vital information Give instructions Encourage 2-way discussion Announce decisions Seek cooperation Provide motivation Boost morale Increase efficiency Obtain feedback Solving problems Accomplishing tasks Improving teamwork Building goodwill Boosting efficiency

External Communication External Communication leads to better Sales volume Public credibility Operational efficiency Company profits It improves Overall performance Public goodwill Corporate image It helps to achieve Organizational goals Customer satisfaction

Methods of Communications in Business Provide an instantaneous medium of written communication worldwide E-mails Web-based For better and improved communication, anytime anywhere Reports Documenting the activities of any department scientific reports, recommendation reports, white papers, annual reports, auditor's reports, workplace reports, census reports, trip reports, progress reports, investigative reports, budget reports, credit reports, appraisal reports, inspection reports, military reports, bound reports, etc. Involving audiovisual materials, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash; Presentations Telephone Allows long distance speech; forum boards Posting information at a centralized location face-to-face Personal should be succeeded by a written follow-up

7 C’S OF COMMUNICATION

COURTEOUS Will it win good will? Have you used positive, "pleasant-toned" words? Have you used "I appreciate," "please", and "thank you" somewhere in your message? Would you enjoy reading what you have said?

CONSIDERATE: The YOU-Attitude Have you put the client first? Have you floodlighted his/her interests? Have you walked in his/her moccasins? Have you talked his/her language?

CLEAR Have you used familiar words, short sentences? Have you presented only one idea in each sentence? Have you avoided "business" and technical terms? Have you used the reader's language?

COMPLETE Have you given all the facts? Have you covered the essentials? Have you answered all his/her questions? Did you PLAN what you said?

CONCISE Have you plunged right into the subject of the message? Have you avoided rehashing the reader's letter? Have you said enough, but just enough? Have you avoided needless "filler" words and phrase?

CONCRETE Have you given the crisp details the client needs? Have you made the details razor and needle-sharp? Have you flashed word pictures, made facts vivid?

CORRECT Have you checked all facts for correctness? Have you verified all numbers and amounts? Is the appearance of the letter effective? Is it clean, well-spaced? Have you checked your spelling, punctuation, grammar, etc.?

Benefits of effective communication Quicker problem solving Better decision making Steady work flow Strong business relations Better professional image

You must choose to participate in the process of listening. Hearing Vs Listening Hearing – Physical process, natural, passive Listening – Physical as well as mental process, active, learned process, a skill Listening is hard. You must choose to participate in the process of listening.

Success for YOU… …in the new global and diverse workplace requires excellent communication skills!

THANK YOU