WFTO-Europe 2014 Conference 12 June 2014, Elspeet (NL)

Summary: Guarantee System: What’s next for me? Revised Strategic Plan PRICE project Milan 2015 25th Anniversary Other topics: Role of country networks, Advocacy (and WFTO’s engagement in the FTAO); Fair Prices, Fair Wages; Gender Policy

WFTO Guarantee System (GS): What do I need to do?

WFTO Guarantee System: Components Peer visit Self-Assessment GUARANTEE SYSTEM Monitoring Audit FTAW (Peer/public watch) GS External accreditation (step 2) WFTO.COM

New applications: Steps for new FTO members (I) REQUIREMENTS: 2 years of legal existence Commitment to WFTO FT Principles (check WFTO FT Standard compliance criteria) Step 1a: PROFILE FORM Submit Profile Form + supporting docs. Regional Office checks for completeness and sends feedback to applicant as necessary Cost: Handling fee (100 Euros) Step 1b: REFERENCES Regional Office collects references + in-country comments (FTAW) WFTO.COM

New applications: Steps for new FTO members (II) Step 2: RECOMMENDATION Global Office assesses application and makes recommendation for WFTO Board Step 3: APPROVAL (or rejection) WFTO Board makes final decision Step 4: Pay WFTO fee WFTO Office sends 1st membership fee invoice Cost: annual fee; variable depending on size and type of member Result: PROVISIONAL MEMBER WFTO.COM 17

Guarantee System: 1st cycle/steps for FTO members (I) SAR (+PF+IP) Submit Self-Assessment Report, incl. Improvement Plan + updated Profile Form (if more than 6 months old) Regional Office checks for completeness of SAR Step 2: Peer Visit (recommended) Member proposes peers; WFTO selects Member arranges and pays for peer visit Peer report (+ Improvement Plan) sent to WFTO Office Step 3: Monitoring Audit WFTO Office selects auditor Members arranges and pays for audit Audit report is sent to WFTO Office GS Manager assesses reports and makes recommendation for WFTO Board WFTO.COM 18

Guarantee System: 1st cycle/steps for FTO members (II) Monitoring Audit (cont.) ... GS Manager assesses reports and makes recommendation for WFTO Board Step 4: Approval (rejection) WFTO Board makes final decision Result: GUARANTEED FAIR TRADE ORGANISATION WFTO sends Monitoring Schedule to member Cost: annual membership fee WFTO.COM 19

Guarantee System: The Monitoring Audit Cost of audit dependent on: Geographical location, Size of organisation, Complexity of supply-chain, Number of ‘non-verified suppliers’ → the IMS (Internal Monitoring System) 1-2= 1 / 3-5= 2 / 6-10=4 / more than 10 =  WFTO.COM 20

Guarantee System: Steps for FTO members 1. Self-assessment report (SAR) Peer visit SAR Monitoring audit WFTO.COM

WFTO GS: FTO Risk level and tools (I) Low Risk Medium Risk Elevated Risk Peer visit every 6 years Monitor. Audit every 6 years Peer visit every 4 years Monitor. Audit every 4 years Peer visit every 2 years Monitor. Audit every 2 years WFTO.COM

WFTO GS: FTO Risk level and tools (II) Risk Factors: No. of Producer groups/suppliers, No. of product lines, Robustness of IMS (control supply chain), % of purchase of products without FT control, Use of WFTO Product Label, Serious complaints, No. of Non-compliances audit related. WFTO.COM

What the WFTO Product Label means The WFTO Product Label is an organisational label that can be used on products. Differentiates Fair Trade products in the market. Continuous learning – empowers members to strive for continuous improvement. Available to WFTO members who have successfully passed the WFTO Guarantee System.   Guaranteed members are regularly monitored.

2 Product Labels

2 Product Labels: Selyn and ACP

The WFTO’s Guarantee System: Conclusion Credible Sustainable (affordable and transparent) Simple Flexible WFTO.COM

Thank you! Questions? WFTO.COM

WFTO Our vision and mission Mission: WFTO’s mission is to enable producers to improve their livelihoods and communities through Fair Trade. WFTO is the global network and advocate for Fair Trade, ensuring producer voices are heard. The interest of producers, especially small farmers and artisans, is the main focus in all the policies, governance, structures and decision making within the WFTO. Vision: WFTO has a vision of a world in which trade structures and practices have been transformed to work in favour of the poor and promote sustainable development and justice. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 From Rio 2013 to the 2014 AGM Overall goal: Together, building a more just world economy The WFTO’s 5 goals until 2017: Credibility and identity – To be the global membership body for all Fair Trade Organisations (FTOs) seeking to empower groups of vulnerable producers, farmers and workers through trade. Learning – To be a space where members connect with each other – to work together, to cooperate, collaborate and share innovative ideas and learning. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 From Rio 2013 to the 2014 AGM Voice – To create a common voice that shouts loudly about Fair Trade and trade justice – and is heard. Market access – To enable members to access tools and training to improve market access locally, regionally and internationally.. Capacity – To have the internal leadership, capacity, resources and structure/s for good network governance which enable WFTO to be dynamic, flexible and healthy. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 I. Credibility and identity To be the global body of organisations and networks fully-committed to Fair Trade. To listen to and guide the WFTO membership: to identify the highest priorities for the FT movement, agree on strategic goals and implement appropriate action. To be an inclusive organisation, with clear and simple membership criteria. To promote the identity and recognition of fully-committed FTO. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 I. Credibility and identity To provide its members with an affordable, simple, and credible system that can publicly confirm their Fair Trade credentials. To identify ‘true Fair Trade retailers’ and promote them as important FT actors. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 II. Learning To provide members a physical space for discussion and learning. To provide members and Regions with an effective virtual space (online community platform) for discussion and learning. To encourage debates on topics of common concern. To support members in their way towards continuous improvement of compliance with FT principles. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 III. Market Access To provide members with a simple and affordable brand that helps to increase market access. To facilitate the participation of WFTO members in major international trade fairs. To encourage and support the organisation of international events for the promotion of its members and their products. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 IV. Voice To influence changes in the rules and practices of conventional international trade. To collaborate with other international networks in order to promote FT awareness-raising and changes in consumer behaviour. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 V. Capacity To have a democratic membership structure, with efficient decision-making processes . To have a dynamic, efficient & accountable leadership. To have efficient, small-scale and competent operational structures (central Office). To have a dynamic, efficient & harmonized network structure that actively contributes to reaching WFTO overarching and strategic goals. WFTO-Europe Conference 12 June 2014 WFTO.COM

Strategic Plan 2013-2017 V. Capacity To ensure efficient communication channels and promote the free-flow of available information to members. To have a financially sustainable framework to support the implementation of plans and agreed activities. WFTO-Europe Conference 12 June 2014 WFTO.COM

Being part of WFTO means… ... being part of the global network of 100% Fair Trade organizations, … ownership of a credible and internationally recognized product label, … learning through sharing, … available tools for market access, … to create and share the common voice of trade justice. - The members are WFTO - WFTO-Europe Conference 12 June 2014 WFTO.COM

www.thepriceproject.org Raise public awareness and promote education to mobilize greater financial support for actions against poverty and for fairer relations between developed and developing countries in the field of responsible investments for fair and sustainable trading activities. The PRICE Project… …runs from February 2013 until June 2015 (30 months), …is financed by the European Commission, …is led by COPADE and involves 9 other European project partners, including several WFTO members, …targets the general public, policy-makers, NGOs, Ethical Finance institutions, and investors, … organization of a press conference at the end of the project.

www.thepriceproject.org Activities research on Ethical Finance, Fair Trade and their interrelations publication of four thematic guides capacity-building and awareness-raising sessions media campaign WFTO provides… … a network of Fair Trade organizations as a target group for research and promotion, … training and awareness-raising sessions in the Netherlands, … feedback on publications from a Fair Trade perspective, … organization of a press conference at the end of the project. Possible final conference in Milan 2015.

You are cordially invited! WORLD FAIR TRADE WEEK Milan, Italy | 24 -31 May 2015 Highlights of the week-long celebration include: 13th WFTO Biennial Global Conference 5th Fair Trade International Symposium International Fair Trade Fair Fair Trade Fashion Show FT cooking show Expo 2015 “Feeding the World” You are cordially invited!

WFTO 25th Anniversary Celebrating 25 years of WFTO Foreseen celebration activities, divided into 3 sets of goals: Information goal: Worldwide recognition and awareness of WFTO and Fair Trade Education goal: Worldwide support for WFTO and Fair Trade by the new generations Marketing goal: Worldwide promotion of WFTO and Fair Trade WFTO-Europe Conference 12 June 2014 WFTO.COM

Information goal Worldwide recognition and awareness of WFTO and Fair Trade 1. COFFEE TABLE BOOK 2. TIMELINE 3. EVENTS 1. We would like to publicise a coffee table book with beautiful artistic photos accompanied by stories telling the history of the Fair Trade movement and ideas for the future. The focus of the book would be on Fair Trade people (especially the members), on the positive effects of Fair Trade and on the 10 principles of Fair Trade. 2. We would like to create an online timeline in the form of an app. A heading timeline would tell the history of WFTO and maybe a second heading timeline would tell the history of Fair Trade. Members would be able to add their own history (also in the form of a timeline) to the 2 main timelines. 3. We would like members and country networks to organise events. If you were already planning on organising any events in the time period September 2014 to May 2015 it would be a great opportunity to include a celebration for the 25th anniversary in those events. We did some brainstorming as well on what kind of events could be interesting and we came up with the following ideas: music festivals, marathon runs, parades, markets, food festivals, meals, conferences and so on. We could provide you with materials and toolkits for celebrations. It would be good if these events can attract some media attention to raise the overall awareness of Fair Trade in your country. WFTO-Europe Conference 12 June 2014 WFTO.COM

Marketing goal Worldwide promotion of WFTO and Fair Trade Education goal Worldwide support for WFTO and Fair Trade by the new generations 4. MEMORY GAME Marketing goal Worldwide promotion of WFTO and Fair Trade 4. We would like to make an online and, if possible, a hard copy memory game composed of photos from members and their stories. This can be a nice tool to use in schools and at the same time the online version could become very popular if it is shared significantly on social media. 5. We would like to organise an exhibition in Milan, during the WFTO Conference 2015, showing beautiful artistic photos and stories of the members. This exhibition could be related to the coffee table book. 6. We would like to make use of social media to spread the word of Fair Trade. It would be nice if you can share your events on facebook, twitter and blogs, and post videos of your celebrations on youtube. Apart from that we would also like the traditional media (newspapers, television, magazines, …) to tell our/your story as much as possible. 5. EXHIBITION 6. SOCIAL MEDIA WFTO-Europe Conference 12 June 2014 WFTO.COM

Summary 1. COFFEE TABLE BOOK 2. TIMELINE 3. EVENTS 4. MEMORY GAME 5. EXHIBITION 6. SOCIAL MEDIA WFTO-Europe Conference 12 June 2014 WFTO.COM

How would YOU like to join/engage in these celebrations? WFTO-Europe Conference 12 June 2014 WFTO.COM

Other Topics Topics discussed in other workshops Role of country networks Advocacy (and WFTO’s engagement in the FTAO) Fair Prices, Fair Wages Gender Policy WFTO-Europe Conference 12 June 2014 WFTO.COM

Thank you