Forest Flakes Jenny Khy Barbie Luangphixay. About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included.

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Presentation transcript:

Forest Flakes Jenny Khy Barbie Luangphixay

About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included wheat, nuts, and flakes

The Concept Forest Flakes aims to provide a nutritious breakfast and promote creativity in children Healthy lifestyles Eco Friendly

Target Market Children ages 5-10, parents Daegu, South Korea Third largest metropolitan area

Average Price: $4.50 Forest Flakes Starting Price: $3.75

Story Site Forest Flakes portal site Reading-based to promote healthy minds New chapters every month with mini stories for holidays and special events

Contest Two categories: art and writing Winners chosen by creativity, not by skill Theme of nature must be present for art entries Winners get their work showcased on the site, special trio plush set, and customized stationary or art sets Entry forms available online Printable, Can be ed or mailed in

The Promotional Plan

Pre-Release: Week 1 Day 1: Post and portal websites open with pre-launch commercial Day 2: Pre-launch commercial starts to air on TV Commercial will air until the end of Week 3

Weeks 2 and 3 Final preparations for both websites should be ready for launch at the beginning of Week 4 First batch of promotional plush toys should begin and be ready by the end of Week 5

Week 4 Cereal released in stores – decal set New chapter will be added to the portal site Post-launch commercial airs

Weeks 5 and 6 Web advertisements will be completed and hosted on all chosen sites

Weeks 7 and 8 Processing of plush toys will begin New chapter will be added to the portal site Contest will be introduced

Week 9 Newspaper advertisements will be printed in all chosen newspapers Review feedback sent in from box

Week 10 Processing of the contest entries will begin Begin reviewing progress since launch Make necessary adjustments for after Week 13

Weeks 11 and 12 Begin preparations for new versions of newspaper and web advertisements New chapter will be added to the portal site

Week 13 Winner of the contest announced Mini story will be added to portal site in relation to contest

After Week 13 Continue adding new chapters to the portal site every month Add mini stories around holidays and other special events New contests and events to be released based on customer feedback