Presidential Campaign Commercials

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Presentation transcript:

Presidential Campaign Commercials Participation in Government Johnstown High School Mr. Cox

Backfire/Smear The words, or image, of a candidate can be used against him or her to show that: the candidate cannot be believed has broken a promise has “flip-flopped” on an important issue

Biographical Highlights information that not well-known Tries to humanize their appeal: used to present the most favorable versions of their life stories.

Children and Animals Images of children/pets play on emotions fear, anxiety, and hope for the future. command the viewers’ attention tug at heartstrings

Commander-In-Chief Establish your candidates fitness or… Question the opposition’s fitness for the role of commander in chief…

Documentary Use of news footage and documentary techniques can give an ad a feeling of authenticity and spontaneity.

Fear Instilling fear of the opponent to gain support for your candidate.

Real People Represent the electorate, and they are used in commercials to show that the candidate is in touch with their concerns and feelings

Trump Clinton Rubio Bush Sanders https://www.youtube.com/watch?v=3ooCCMMXR4M Clinton https://www.youtube.com/watch?v=NdKsA4q-FFA Rubio https://www.youtube.com/watch?v=iXmMl0_RnXg Bush https://www.youtube.com/watch?v=FivFaqZrr4A Sanders https://www.youtube.com/watch?v=hwwwn9zHT-8

Essential Question Homework Are the election procedures currently in place in America contradictive of Democracy? Explain. Living room candidate worksheet Homework