Information Systems and Business Intelligence Key to Effective Decision Making in the Digital Age Copyright © 2016 Curt Hill

Business Intelligence Two definitions Technology-driven process for analyzing data and presenting actionable information to help corporate executives, business managers and other end users make more informed business decisions A set of techniques and tools for the acquisition and transformation of raw data into meaningful and useful information for business analysis purposes Copyright © 2016 Curt Hill

The Need External factors in the business environment create both threats and opportunities These include Changes in consumer demand Competitive pressures Changing regulations, Businesses must respond The more rapidly the better Copyright © 2016 Curt Hill

Yesterday and Today In previous years executives attempted to process the data by logic and intuition They still do Sometimes they perceived it correctly and other times not Today big data can be used as an objective source of information We will see another presentation on big data Copyright © 2016 Curt Hill

The Planning Cycle The planning cycle continues to grow shorter Once it was five to ten years It shorted to an annual cycle Today it should be continuous Things are changing too quickly to account for todays changes in next year’s planning cycle Requires continuous monitoring This is where information technology comes in Copyright © 2016 Curt Hill

Using a Database Data and knowledge may be an enterprise’s most valuable resource Interactive Web sites must use databases: E-commerce makes extensive use of databases Product catalog data are stored in databases and available to users Customer billing and shipping E-commerce applications process millions of transactions per day Google does 3.5 billion queries a day Copyright © 2016 Curt Hill

The Database Briefly covered in Foundational Software presentation We need to take a more detailed view Data management history Data mining and data warehouses Copyright © 2016 Curt Hill