High School Competitive Events as a Tool to Improve Curriculum

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Presentation transcript:

High School Competitive Events as a Tool to Improve Curriculum Fall Symposium September 27, 2010 Ed Davis and Michelle Walker DECA Inc.

Series Event Exam Analysis = Item Analysis + Instructional Areas Ed Davis and Michelle Walker DECA Inc.

Example: Comprehensive 2008 Association National National Top 10 Mean StDev Min Max AAM 78.3 8.6 70.6 10.1 33.0 89.0 83.0 78.0 ACT 71.7 10.7 72.8 92.0 86.0 81.0 ADC 58.0 4.6 59.4 12.6 0.0 80.0 73.0 68.0 ASM 72.0 6.1 70.8 12.2 18.0 BLMDM 56.7 30.3 63.8 13.9 17.0 91.0 82.0 77.0 BMDM 65.0 4.9 61.6 9.7 28.0 76.0 71.0 BSM 76.3 4.0 73.2 9.8 85.0 DQB 79.0 11.3 67.2 12.1 87.0 FMS 49.0 63.5 10.8 1.0 FMDM 11.8 58.9 13.1 88.5 74.5 HLM 75.0 66.5 8.8 39.0 HMDM 76.6 9.5 14.2 MMS 79.7 5.5 8.2 90.0 84.0 QSRM 68.5 9.6 23.0 RFSM 75.7 5.1 71.6 27.0 RMS 70.5 5.2 68.6 SEM 75.3 8.7 73.3 SMDM 78.1 8.5 69.9 24.0 TMDM 67.8 28.9 14.5 77.5 TSE 71.3 64.7 11.7 74.0

Comprehensive Exam Analysis Hotel & Lodging Management Marketing Management Restaurant &Food Service Management Retail Merchandising Sports & Entertainment Ed Davis and Michelle Walker DECA Inc.

Analyzed Comprehensive Exams Item analysis Sorted by Instructional Area Average scores for each instructional area Ed Davis and Michelle Walker DECA Inc.

Ed Davis and Michelle Walker DECA Inc. Instructional Areas Business Administration Business Law Compliance Channel Management Communication Skills Customer Relations Distribution Economics Emotional Intelligence Entrepreneurship Financial Analysis Financial-Information Management Human Resources Management Marketing-Information Management Interpersonal Skills 16. Knowledge Management 17. Marketing 18. Management 19. Market Planning 20. Information Management 21. Operations 22. Professional Development 23. Pricing 24. Project Management 25. Product/Service management 26. Promotion 27. Quality Management 28. Risk analysis 29. Risk Management 30. Selling 31. Strategic Management Ed Davis and Michelle Walker DECA Inc.

Hotel & Lodging Distribution Business Law 2 Channel Management 3 Communication Skills 5 Customer Relations 1 Distribution 2 Economics 5 Emotional Intelligence 5 Financial Analysis 7 Human Resources Mgmt 4 10. Marketing-Information 10 11. Management 1 12. Market Planning 7 13. Information Management 5 14. Operations 11 15. Professional Development 3 16. Pricing 2 17. Product/Service management 9 18. Promotion 7 19. Selling 9 20. Strategic Management 1 Ed Davis and Michelle Walker DECA Inc.

Hotel & Lodging Instructional Areas Above 80% Correct Customer Relations Emotional Intelligence Financial Analysis Operations Product/Service management Selling Ed Davis and Michelle Walker DECA Inc.

Hotel & Lodging Instructional Areas 65%- 80% Correct Marketing Distribution Pricing Marketing-Information Management Business Law Communications Human Resources Management Ed Davis and Michelle Walker DECA Inc.

Hotel & Lodging Instructional Areas Below 65% Channel Management Professional Development Information Management Economics Market Planning Promotion Ed Davis and Michelle Walker DECA Inc.

Marketing Management Distribution Business Law 2 Channel Management 5 Communication Skills 3 Customer Relations 1 Distribution 2 Economics 5 Emotional Intelligence 3 Financial Analysis 6 Human Resources Mgmt 5 10. Marketing-Information Mgmt 14 11. Marketing 1 12. Market Planning 7 13. Information Management 4 14. Operations 8 15. Professional Development 2 16. Pricing 2 17. Product/Service management 14 18. Promotion 10 19. Selling 5 20. Strategic Management 3 Ed Davis and Michelle Walker DECA Inc.

Marketing Management Instructional Areas Above 80% Correct Professional Development Human Resources Marketing Ed Davis and Michelle Walker DECA Inc.

Marketing Management Instructional Areas 65%-80%Correct Strategic Management Communications Skills Financial Analysis Product/Service Mgmt Operations Customer Relations Business Law Economics Information Management Selling Ed Davis and Michelle Walker DECA Inc.

Marketing Management Instructional Areas Below 65% Pricing Emotional Intelligence Promotion Market Planning Channel Management Marketing-Information Management Ed Davis and Michelle Walker DECA Inc.

Retail Management Distribution Business Law 2 Channel Management 3 Communication Skills 4 Customer Relations Distribution 8 Economics 6 Emotional Intelligence 5 Financial Analysis 5 Human Resources Mgmt 1 Marketing-Information Mgmt 9 11. Marketing 2 12. Market Planning 2 13. Information Management 5 14. Operations 7 15. Professional Development 6 16. Pricing 2 17. Product/Service Mgmt 10 18. Promotion 13 19. Selling 9 Ed Davis and Michelle Walker DECA Inc.

Retail Management Instructional Areas Above 80% Correct Pricing Information Management Ed Davis and Michelle Walker DECA Inc.

Retail Management Instructional Areas 65%-80%Correct Emotional Intelligence Financial Analysis Marketing Promotion Business Law Professional Development Operations Product/Service Management Communications Skills Selling Human Resources Distribution Ed Davis and Michelle Walker DECA Inc.

Retail Management Instructional Areas Below 65% Economics Channel Management Market Planning Marketing-Information Management Customer Relations Ed Davis and Michelle Walker DECA Inc.

Restaurant & Food Service Management Distribution Business Law 3 Channel Management 3 Communication Skills 4 Customer Relations 1 Distribution 5 Economics 5 Emotional Intelligence 4 Financial Analysis 6 Human Resources Mgmt 4 Marketing-Information Mgmt 7 11. Marketing 1 12. Market Planning 7 13. Information Management 4 14. Operations 10 15. Professional Development 3 16. Pricing 3 17. Product/Service Mgmt 12 18. Promotion 7 19. Selling 10 20. Strategic Management 1 Ed Davis and Michelle Walker DECA Inc.

Emotional Intelligence Restaurant & Food Service Management Instructional Areas Above 80% Correct Customer Relations Business Law Strategic Management Marketing Emotional Intelligence Ed Davis and Michelle Walker DECA Inc.

Restaurant & Food Service Management Instructional Areas Below 65% Promotion Economics Professional Development Communications Skills Ed Davis and Michelle Walker DECA Inc.

Sports & Entertainment Marketing Distribution Business Law 2 Channel Management 3 Communication Skills 3 Customer Relations 1 Distribution 2 Economics 6 Emotional Intelligence 3 Financial Analysis 5 Human Resources Mgmt 4 Marketing-Information Mgmt 10 11. Marketing 2 12. Market Planning 7 13. Information Management 3 14. Operations 7 15. Professional Development 3 16. Pricing 3 17. Product/Service Mgmt 14 18. Promotion 14 19. Selling 7 20. Strategic Management 1 Ed Davis and Michelle Walker DECA Inc.

Sports & Entertainment Marketing Instructional Areas Above 80% Correct Human Resources Management Pricing Professional Development Communications Skills Ed Davis and Michelle Walker DECA Inc.

Sports & Entertainment Marketing Instructional Areas Below 65% Selling Economics Distribution Customer Relations Ed Davis and Michelle Walker DECA Inc.

Improve the Curriculum Look for patterns of performance across competitive events Identify instructional areas where improvement is needed 65%-80% Below 65% Ed Davis and Michelle Walker DECA Inc.

Improve the Curriculum Collaborate with curriculum related staff Connect performance indicators and course objectives Include in New Advisor training Implement experiential learning activities that extend and apply the instructional areas’ concepts and principles Ed Davis and Michelle Walker DECA Inc.

Ed Davis and Michelle Walker DECA Inc. Summary Conduct an item analysis Identify instructional area strengths and weaknesses Compare to curriculum areas Develop a system to improve weak areas Ed Davis and Michelle Walker DECA Inc.

Tool to Improve Curriculum High School Competitive Events as a Tool to Improve Curriculum Ed Davis and Michelle Walker DECA Inc.