Nintendo Business Innovations Ashley Thompson

Product: My product is the new Super Smash Bros Ultimate, coming under the Nintendo name brand. The game won the award for "Best Nintendo Switch Game", "Best Fighting Game", and "Best Multiplayer Game" in IGN's Best of 2018 Awards, whereas its other nominations were for "Game of the Year" and "Best Video Game Music"  Fifth installment in the Super Smash Bros. series, succeeding SSM. for Nintendo 3DS and Wii U.  Traditional style of gameplay: controlling one of various characters, players must use differing attacks to weaken their opponents and knock them out of an arena.  Includes every playable character from previous Super Smash Bros. Game Released this year on December 8th, 2018 https://smashbros.nintendo.com/buy/

Who created my product? The product was created by Bandai Namco Studios and Sora Ltd Bandai is one of the best video game studios in the world, generating 6.4 billion annually   Directed by Masihiro Sakurai. Japanese video game director and game designer, best known as the creator of the Kirby and Super Smash Bros.  Created the Sora Ltd company Released under Nintendo's name, being the biggest game company in the world 

The original product which was created for the Wii, was created to bring the different characters from all their games into one  making it their  cross over game so different players could determine who is the stronger character and for fun. The original smash bros brawl sold 13 million copies world wide and was a massive success. Why create it?

How they plan to make a profit The game sells for $80 without downloadable content, the real product being worth around $30  Ultimate is also the fastest- selling Switch and Nintendo game of all time, shipping 12.08 million copies in under a month. They make a profit by being very reputable in the gaming industry