Gerunds; Conventions; Describe; Target Audience Write down the typical things that you would find for the following: On the cover of a book In a music video In a television advertisement/commercial Gerunds; Conventions; Describe; Target Audience

Television Commercials/Advertisements To know the conventions of a TV advertisement. To understand how to describe the conventions of a TV advertisement. To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience. Conventions: The typical things found in a text. For example, what are the conventions for a paragraph? Gerunds; Conventions; Describe; Target Audience

Gerunds; Conventions; Describe; Target Audience To know the conventions of a TV advertisement. To understand how to describe the conventions of a TV advertisement. Activity to show use of product Logo Slogan (at end, written and/or spoken) Final Shot of Product Music 30-40 Seconds long Voice Over/Dialogue USP (Unique Selling Point) Gerunds; Conventions; Describe; Target Audience

Gerunds; Conventions; Describe; Target Audience To understand how to describe the conventions of a TV advertisement. To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience. We are going to watch two TV advertisements. You will describe what you see in the present tense. You can also use gerunds in your description. http://www.youtube.com/watch?v=VsW-ndFkbiQ http://www.youtube.com/watch?v=sxCM5Mb5Hnc Gerunds; Conventions; Describe; Target Audience

Gerunds; Conventions; Describe; Target Audience To understand how to describe the conventions of a TV advertisement. To be able to evaluate the effectiveness of a TV advertisement is in targeting its audience. Let’s identify the target audience of both advertisements: Age range Gender General Interests Gerunds; Conventions; Describe; Target Audience

Gerunds; Conventions; Describe; Target Audience Consolidation http://www.youtube.com/watch?v=WUtS5QKfpRk Identify the conventions of the commercial? http://www.youtube.com/watch?v=u4hlzRNu3uE Identify the conventions of the commercial. http://www.youtube.com/watch?v=gKJ7-_iTu7c Do you think that this advertisement is funny or sad advertisement? Gerunds; Conventions; Describe; Target Audience

To know basic camera shots and angles Learning Aims By the end of the lesson To know basic camera shots and angles To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience. http://www.youtube.com/watch?v=n4YdFzQomkI http://www.youtube.com/watch?v=Xi5icTfuf3I http://www.youtube.com/watch?v=t9mxon4txFQ http://www.youtube.com/watch?v=y9ajRIgTJNA

What shot is this?

And this one? Why would you use this shot??

Which shot might this be? Why would you use this shot??

What shot is this? Why would you use this shot??

Which shot is this

And this?

And this? It’s different...

And finally this one? What effect does this shot have?

To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience. This is how you analyse camera shots: One effective shot used is... [name the shot] In this shot, the audience sees... [describe what is happening] The director would choose this shot to show/emphasize/point out... [analysis] The possible effect on the audience is... [evaluation/prediction] http://www.youtube.com/watch?v=hElms3Jk1Ls

To understand why the director might have used a particular camera shot. To be able to analyse the effect a camera shot has on the target audience. This is how you analyse camera shots: One effective shot used is... [name the shot] In this shot, the audience sees... [describe what is happening] The director would choose this shot to show/emphasize/point out... [analysis] The possible effect on the audience is... [evaluation/prediction] http://www.youtube.com/watch?v=hElms3Jk1Ls

http://www.youtube.com/watch?v=n4YdFzQomkI http://www.youtube.com/watch?v=Xi5icTfuf3I http://www.youtube.com/watch?v=t9mxon4txFQ http://www.youtube.com/watch?v=y9ajRIgTJNA