Enabling brands. Empowering people. A virtual approach to providing AT in education: An international case study Enabling brands. Empowering people.

Disability Market in Brazil R$289.5 Billion Discretionary Income 13 Million Elderly Enabling brands. Empowering people. 2 2

Institutional Profile Brazil’s 6th largest post-secondary institution Private   Eight education companies – 2 basic; 1 technical; 5 higher ed. 6 brands/campuses across the country 105,000 students, 2,100 professors and 1,900 employees Top ranked private provider in academic performance by Ministries of the Education, Science and Technology Enabling brands. Empowering people.

Problem – How to better meet the needs of students with disabilities who require AT? Cruizero do Sol looked at how top Brazilian brands serve their customers with disabilities Enabling brands. Empowering people.

Introducing Enabling brands. Empowering people.

Assistive Technology 14 million Brazilians who have trouble typing, moving a mouse or reading, can download the tools they need to navigate the web more easily free of charge. A simple click for everyone who finds it hard to. Enabling brands. Empowering people. 6

Who benefits? Individuals with dexterity limitations that arise from a variety of conditions including: Stroke or Paralysis Arthritis Multiple Sclerosis Parkinson’s Disease Cerebral Palsy Age-related factors Additionally, those who also have difficulty reading because of: Literacy deficiencies Dyslexia or similar learning issues Mild visual impairment Enabling brands. Empowering people.

Enabling brands. Empowering people.

Student video interview – Meet Marco Video couldn’t be uploaded due to space constraints. Will be uploaded to youtube shortly. Search ‘Cruzeiro do Sol eSSENTIAL Accessibility’ Enabling brands. Empowering people.

Enabling brands. Empowering people.

Forward Outlook -- 2016 Create a full desktop version for users of this AT to ensure complete online access to all learning materials Simon Dermer – Managing Director sdermer@essentialaccessibility.com Aurelio Pimenta, PhD -- Account Director, Brazil / Latin America apimenta@essentialaccessibility.com Stephania Fincatti – Director, Digital Marketing & Communications stephania.fincatti@cruzeirodosul.edu.br Special thanks to Marco in Sao Paulo for sharing his story and experience. Enabling brands. Empowering people.