Marketing PLAN November 2018

introduction Marketing mission: End state: Mission statement:

contents Marketing Objectives/ KPIs SWOT Analysis Marketing Funnel Marketing Flow Lead Capture Flow Inbound Marketing Activities Outbound Marketing Activities Our Customers Competitor Research Reporting Web Development Content Campaign Guidelines Social Media Ad Budget SEO/ Keywords ALT Tags Marketing Toolkit

marketing Objectives/kpi’S

MARKETING SWOT ANALYSIS STRENGTHS WEAKNESSES Opportunities THREATS

INBOUND OUTBOUND Marketing funnel

MARKETING FLOW OUR MARKETING FLOW WILL BE FOLLOWED FOR EACH NEW LEAD by RESPONSIBLE DEPARTMENT 1 2 Week 1 Week 1 Week 1 Week 2 6 5 4 3 Week 6 Week 5 Week 4 Week 3 7 7 TOUCHES Week 7

Lead capture flow

Inbound marketing activities Key: Increasing SALES BRAND BOTH

Outbound marketing activities Key: Increasing SALES BRAND BOTH

Our customers Persona 1: Converting this customer: Tips: Age: Gender: Location: Converting this customer: Tips: Our customers Occupation: Lifestyle

Our customers Persona 2: Converting this customer: Tips: Age: Gender: Location: Converting this customer: Tips: Our customers Occupation: Lifestyle

Our customers Persona 3: Converting this customer: Tips: Age: Gender: Location: Converting this customer: Tips: Our customers Occupation: Lifestyle

Our competitors exist in a multitude of areas Our competitors exist in a multitude of areas. We have identified 5 competitors for each of our arms. Business Area: 1. 2. 3. 4. 5. Business Area: 1. 2. 3. 4. 5. COMPETITORS Business Area: 1. 2. 3. 4. 5. Business Area: 1. 2. 3. 4. 5.

INSERT A COPY OF YOUR MARKETING REPORT

Website development Layout Format ADD YOUR WEB DEVELOPMENTS TO THIS PAGE

WHERE DOES YOUR CONTENT COME FROM/ WHAT FORM DOES IT TAKE? Content sources

Campaign guidelines GUIDELINES FOR YOUR CAMPAIGNS

Social media Format Instagram Linkedin Twitter Google Plus GUIDELINES FOR SOCIAL MEDIA POSTING Facebook

Ad budget Ad Budget (per day) Total (month) Impressions/ Clicks Google Ad-keywords Campaign ads Membership ads Document ads

PAGE TITLE Keyword Page title Heading 1 Heading 2 Heading 3 Heading 4 PAGE TITLE Keyword Page title Heading 1 Heading 2 Heading 3 Heading 4 Each webpage must have a keyword which shapes SEO for that page including: Relevant Title H1- H4 tags correctly defined Image ALT Tags correctly formatted Seo/ keywords PAGE TITLE Keyword Page title Heading 1 Heading 2 Heading 3 Heading 4 PAGE TITLE Keyword Page title Heading 1 Heading 2 Heading 3 Heading 4 PAGE TITLE Keyword Page title Heading 1 Heading 2 Heading 3 Heading 4

Awol alt tags Image ALT Tags Keywords/ Phrases Web page Phrase Page Title ALT Tag Web page Phrase Awol alt tags

Marketing tool kit We use the following tools to analyse our website and SEO: https://adresults.com/ There are a number of useful tools, focus being: ALT tags checker – Checks ALT tags on images Keyword density checker – Checks the frequency of keywords on web page Website Speed Test Tool- Checks the speed of the site (faster sites are given preferential treatment from search engines) Heading tag checker- Checks heading tag hierarchy on site Google Tag Manager- Runs our tracking scripts Google Analytics – Analyses web traffic in various forms Google Adwords- We place our ads here Google Data Studio- We process our analytics reports here

Marketing plan November 2018