2012 Member Segmentation Region 10 Region 10 Meeting Kolkata, India 4 March 2012 Cecelia Jankowski, Managing Director, MGA Kuangyunn Chiu, Member Data and Research Manager, MGA Jamie Moesch, Director, Member Strategy, MGA

Background & Objectives IEEE is interested in repeating and improving on its member segmentation study, conducted in 2000, 2004 and 2008. While the earlier segmentation studies have been helpful in understanding member needs, the team would like to better target its members specifically for Online Career Resources, Continuing Education, Professional Networking Opportunities, and Member Discounts on Products and Services. Key criteria for segmentation include: Actionability of the reliable segments. Allow to target certain groups more effectively. Understanding of key products and services as drivers for each group. Continuity of past surveys. Tracking of key products and services. Better understanding of the geographical differences. Over samples on selected countries.

Geographies Represented Methodology Quantitative online survey, conducted October 24-November 21, 2011 International member database sample, Total Respondents (n=7,895) Completed Interviews: Higher grade members without graduate students (n=6,259) and student members including graduate students (n=1,636) Margin of error: Higher grade members without GSM(1.23%), Student members including graduate students(2.4%) Geographies Represented Higher Grade Members (Without Graduate Students) (n=6,259) India (n=653) Japan (n=909) US (n=974) EMEA (n=1,000) Latin America (n=924) China (n=451) Remaining Geographies (n=1,348) Student Members (Including Graduate Students) (n=1,636) India (n=170) Japan (n=80) US (n=370) EMEA (n=426) Latin America (n=228) China (n=108) Remaining Geographies (n=254)

Margin of Error Total Region 10 2012 Margin of Error: Higher Grade Members* n=6,259 1.23% Student Members** n=1,636 2.4% 2012 Margin of Error: Higher Grade Members* n=2,910 1.85% Student Members** n=548 4.27% *Without Graduate Student Members **Including Graduate Student Members

Executive Summary

Executive Summary THE BIG PICTURE (Assesment of external research firm “the Modellers”) Members are moderately engaged, moderately satisfied largely uncertain about how to be more involved in a way that is appropriate to their own needs and situation. More members appear to have a “transactional” relationship with IEEE than who truly understand the organization, clearly see its value to them both professionally and personally and see a clear pathway to a satisfying experience. While about half of HG* and 2/3 of Student** members say IEEE plays a very important role in their professional life, lack of time due to work and/or personal demands is a barrier to more active involvement for the majority of members. Good news: about 1/3 of HG* and 60% of Students** say they expect to be more involved going forward. *Without Graduate Student Members **Including Graduate Student Members

Executive Summary IMPORTANCE & SATISFACTION THE BIG PICTURE (Assessment of external research firm “the Modellers”) IMPORTANCE & SATISFACTION Among HG* members, both importance and satisfaction are high for many of IEEE’s online products and services, conferences, printed transactions/journals/magazines, printed books and discounts. Key areas of opportunity for improvement (high importance/lower satisfaction) include: 1) The human side: professional networking, local meetings with other professionals, interactions with other members. 2) The professional side: continuing education opportunities, online career resources 3) IEEE’s face to the world: Promoting technology to the general public, representation on public policy issues. Students** place high importance/satisfaction on a list similar to the HG* members. Areas they identify for improvement include: 1) The human side: Opportunities for professional networking, local meetings with other professionals, interaction with other members. 2) The professional side: online career resources, internet video programming, awards and scholarships. 3) IEEE’s face to the world: Contributing through humanitarian efforts. *Without Graduate Student Members **Including Graduate Student Members

Executive Summary A challenge to consider: WHAT TO MAKE OF THIS? (Assessment of external research firm “the Modellers”) By far the most important reasons members join, and then remain members, are: 1) To remain technically current, and 2) To access IEEE publications. Students** also join and stay to enhance career opportunities. These are very transactional reasons for membership. To deepen member engagement, it is important to identify ways to connect the member to IEEE in more personally relevant ways. A challenge to consider: How can we make these top two reasons more engaging?

State of the Membership We’ll move through this section fairly quickly as some of this is repeated from Hong Kong presentation

About 2/3 of members say they are “very” or “somewhat satisfied,” levels that are flat compared to 2008 Differences (2008-2012) NC -2 +2 -1 Differences (2008-2012) +1 -3 -1 NC +3 Top 2 Box %=68% Top 2 Box %=66% Talking points: One of the goals of the segmentation will be to identify tactics that help move members up in satisfaction level. A worthwhile goal would be to shift “somewhat satisfied” members to “very satisfied.” BASE: Higher Grade (n=6259), Students (n=1636) Q13. Overall how satisfied are you with your IEEE membership?

Over all Satisfaction – Total vs R10 Overall Satisfaction are virtually the same compared total and R10 Top 2 Box %=66% Higher Grade Member* 69% 67% Student Member** Top 2 B %=67% Talking points: One of the goals of the segmentation will be to identify tactics that help move members up in satisfaction level. A worthwhile goal would be to shift “somewhat satisfied” members to “very satisfied.” *Without Graduate Student Members **Including Graduate Student Members BASE: Higher Grade (n=6259), Students (n=1636) Q13. Overall how satisfied are you with your IEEE membership?

R10 Members feel IEEE plays a more important role in their life Importance of IEEE in member’s lives R10 Members feel IEEE plays a more important role in their life Higher Grade Without Graduate Students Students Including Graduate Students Professioanally ( % Very Important) Professioanally ( % Very Important) 61% 70% 45% 63% This is not surprising, since Higher Grade members are more likely to be older and have more complex lives, that make it more difficult to actively participate in the organization. It may also be that, in these difficult economic times, when jobs are harder to come by for recent graduates, IEEE plays a more important role in preparing students for that challenge. As we analyze the segmentation data, we will be testing out this hypothesis. Personally (% Very Importanct) Personally ( % Very Important) 31% 49% 21% 41% *Without Graduate Student Members **Including Graduate Student Members BASE: Higher Grade (n=6259), Students (n=1636) Q11. Thinking about the role IEEE plays in your life, how important is that role to you…..

Barrier to greater involvement for members For HGM* key barriers include lack of time due to work and personal demands and geographic distance. For students** key barriers include geography, expense and lack of IEEE knowledge. Region 10 *Without Graduate Student Members **Including Graduate Student Members BASE: Higher Grade (n=5956), Students (n=1572) Q25. What are the barriers that prevent you from being more actively involved with IEEE?

Students. describe themselves as more active than Higher Grade Students** describe themselves as more active than Higher Grade* members - R10 students even more so Total R10 Total R10 23% Top 2 B %=13% 23% 31% To some extent this is not surprising given the more complex lives led by people who are leading full adult lives. It is more of a challenge to be active in organizations. *Without Graduate Student Members **Including Graduate Student Members BASE: Higher Grade (n=6259), Students (n=1636) Q1. How active with IEEE do you consider yourself to be today?

Use of IEEE Products & Services

Since 2008, changes for originally joining are greatest among students Since 2008, changes for originally joining are greatest among students** – with increased interest in activities, as well as networking in the profession and enhancing career opportunities Higher Grade* Students** 2012 (%) Difference*** (2008-2012) To remain technically current 67 +3 60 +9 To obtain IEEE publications 62 +7 58 +1 To join IEEE Societies 44 +5 42 To enhance my career opportunities 40 -1 57 +10 To network with others in the profession 39 45 +12 To enhance my stature within the profession 38 37 -2 For continuing education 34 +8 To participate in local IEEE activities 24 NC +15 To obtain a reduced registration fee at IEEE conferences 21 32 -5 To give back to my profession 19 +6 A professor suggested it 18 -4 29 -3 Recommended by colleague 16 NA 23 To participate in student branch activities 15 48 +16 To have access to discounts on professional and personal services 14 22 To access insurance 11 +2 3 To give back to the world community To participate in standards development 10 +4 To obtain an IEEE email alias with virus protection 7 12 To participate in public policy 4 Through a membership drive 9 To participate in student contests 31 +13 This increased mention of Regional level comparison not available = change is statistically significant *Without Graduate Student Members **Including Graduate Student Members ***Percentage point change. NC = no change. NA= not asked.

Since 2008, changes in reasons for maintaining IEEE membership are greatest among students** – with the exception of continuing education, which is up about 10% for both groups Higher Grade* Students** 2012 (%) Difference*** (2008-2012) To remain technically current 70 -2 62 To obtain IEEE publications 59 -3 57 -11 For continuing education 40 +9 48 +10 To network with others in the profession 39 +1 44 NC To join IEEE Societies 37 42 -4 To enhance my career opportunities 34 +2 56 +4 To enhance my stature within the profession To participate in local IEEE activities 25 -1 +6 To give back to my profession 23 -5 To obtain a reduced registration fee at IEEE conferences 21 -6 -12 To access insurance 17 4 To have access to discounts on professional and personal services 16 -9 To obtain an IEEE email alias with virus protection 14 To give back to the world community To participate in standards development 11 19 To participate in public policy 5 NA 9 To participate in student branch activities 38 +11 To participate in student contests 31 = change is statistically significant Regional level comparison not available *Without Graduate Student Members **Including Graduate Student Members ***Percentage point change. NC = no change. NA= not asked.

Less critical strength Satisfaction by Importance – Higher Grade Members Without Graduate Students (2012) - Total Top 2/3 Box Less critical strength More critical strength Lower priority improvements Top improvement opportunity Arrows: statistically significant change in satisfaction BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

Significantly higher (red)/lower (blue) BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

Less critical strength Satisfaction by Importance – Student Members Including Graduate Students (2012) - Total Top 2/3 Box Less critical strength More critical strength Lower priority improvements Top improvement opportunity Arrows: statistically significant change in satisfaction *Without Graduate Student Members **Including Graduate Student Members BASE: Students (n=1636) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

4/4/2019

Significantly higher (blue)/lower (red) 4/4/2019 *Without Graduate Student Members **Including Graduate Student Members Significantly higher (blue)/lower (red)

2012 IEEE Member segmentation 4/4/2019

What is Segmentation? Market segmentation is the process of dividing the market into smaller, more homogeneous subgroups. This can be based on demographics, products/services sold, psychographics(values), and needs. Reminder: IEEE is relatively homeogeneous as a whole so our segments are relative and not perfectly separate and distinct.

2012 vs 2008 2008 Segmentation 5 segments (students included) 2012 Segmenation 10 segments 5 Higher Grade segments not including GSM 5 Students segments including GSM 4/4/2019

Higher Grade (without Graduate Students) Segment Summary

Higher Grade Without Graduate Students Segment Distribution Highly educated members whose values do not align well with IEEE and feel little connection. They tend to have language issues and are concentrated in Asia/Pacific, leading to a geographical barrier. Segment 1 Older members whose disengagement stems mainly from a lack of time and lack of interest. They are not inclined to give back to the organization and prefer others to lead it. The IEEE vision is less relevant, but many are using IEEE for insurance benefits. Segment 4 Members (geographically skewed to EMEA) who want to be more involved and hold leadership positions in the future, but do not know how and have not been invited to do so. They feel products and services are difficult to use. Because of this, satisfaction is low and they are the least inclined to renew their membership. Segment 2 Young members who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them. Segment 3 Older members, concentrated in educational institutions, that are satisfied with IEEE and are interested in sharing with others. They are actively involved with both networking and volunteering.

Segment Summary Example Higher Grade (w/o GSM)– Segment 2 see appendix for detail on other segments 4/4/2019

SEGMENT SUMMARIES Example 4/4/2019

Segment 2 Overview S I G N I F I C A N T D I F F E R E N C E S % of HG Members Segment 2 Overview Young members (disproportionate concentration in Asia Pacific) who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them. PROFILE Age: Less than 30 29% Age: 30-40 16% Age: 40-50 21% Age: 50+ 34% Male 81% Female 11% Years of Service: <2 39% Years of Service: 3 to 5 12% Years of Service: 6 to 10 14% Years of Service: 11 to 20 19% Years of Service: 20+ Some college 3% Vocational/Technical Bachelor’s Degree 25% Graduate Degree 33% Doctoral Degree US Total 46% Canada EMEA Latin America 6% Asia Pacific Private industry 36% Public/government Educational institution 28% Non-profit institution (non-educational) Self-employed/consulting 5% To remain technically current 76% To obtain IEEE publications 65% For continuing education 51% To network with others in the profession 50% To join IEEE Societies 49% IEEE`s role in the industry is not important. Feeling my organization has influence is important. Communication is one-way with IEEE. I feel like IEEE listens to me. IEEE is an organization that cares. IEEE seems disconnected. I believe IEEE membership sets me apart. IEEE membership does not set me apart. IEEE has a strong organizational spirit. IEEE does not have much organizational spirit. IEEE affords access to the wisdom of leaders in the industry. IEEE does not afford access … IEEE membership gives me more control of the direction of my career. IEEE does not give me control… IEEE membership enhances my value to my employer. IEEE membership does not affect evaluations. I want to be more actively involved. I am satisfied with my current level of involvement. S I G N I F I C A N T D I F F E R E N C E S

Segment 2 Overview Continued % of HG Members Segment 2 Overview Continued Young members (highly concentrated in Asia Pacific) who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them. PROFILE Age: Less than 30 29% Age: 30-40 16% Age: 40-50 21% Age: 50+ 34% Male 81% Female 11% Years of Service: <2 39% Years of Service: 3 to 5 12% Years of Service: 6 to 10 14% Years of Service: 11 to 20 19% Years of Service: 20+ Some college 3% Vocational/Technical Bachelor’s Degree 25% Graduate Degree 33% Doctoral Degree US Total 46% Canada EMEA Latin America 6% Asia Pacific Private industry 36% Public/government Educational institution 28% Non-profit institution (non-educational) Self-employed/consulting 5% To remain technically current 76% To obtain IEEE publications 65% For continuing education 51% To network with others in the profession 50% To join IEEE Societies 49% Cumulative Years of Service: 2 or Less Top 2 Box Importance: Printed career resources Top 2 Box Importance: Internet video programming of conferences Top 2 Box Importance: Forums, newsgroups, and other online collaboration tools Future Use -Continuing education -- Somewhat more than the past year Reason for Society : To get access to continuing education opportunities Top 3 Box Professional Importance Top 2 Box Importance: IEEE online communities Product Usage Quartiles -- 4 (High Product Use) Top 2 Box Importance: Awards and scholarships Top 2 Box Importance: Social networking (such as Facebook, LinkedIn, Google+) Discount Code: Recent Graduate Top 3 Box Satisfaction: Printed career resources Top 2 Box Importance: Printed copies of standards Top 3 Box Personal Importance Age: Less Than 30 Product Satisfaction Quartiles -- 4 (High Product Satisfaction) Age Quartiles -- 1 (Young Members) Top 3 Box Satisfaction: Continuing education opportunities Future Use -Continuing education -- Much more than the past year Future Use -Professional networking -- Much more than the past year IEEE Importance Quartiles -- 1 Reason Maintain : To access insurance S I G N I F I C A N T D I F F E R E N C E S

Satisfaction by Importance – Higher Grade Without Graduate Students Segment 2 More critical strength Less critical strength Satisfaction (Mean=54%) Lower priority improvements Top improvement opportunity Importance (Mean=67%)

Higher Grade Without Graduate Students Segment Descriptors ATTITUDINAL SUMMARY Feel IEEE membership does not help them control the direction of their career. Satisfied with current level of involvement. Are not focused on giving back. Recognition is not a primary focus. Do not value interaction with other members. Feel IEEE’s organizational influence is important. Feel like IEEE listens and is an organization that cares about them. Believe IEEE membership sets them apart. Think IEEE has a strong organizational spirit. Provides access to wisdom of leaders in the field. Membership provides more control over career direction. IEEE provides enhanced value to employers. Want more active involvement. Satisfied with their current involvement in IEEE and feel the opportunities for involvement are clear. Feel like IEEE listens. Are opinion leaders. Local participation makes them feel connected. Feel society participation is critical and makes them feel connected. Want to be more engaged and active. Feel IEEE clearly communicates. Feel members are recognized and honored. Consider themselves to be a valuable part of the organization—are welcome and would be missed. Want to be more actively involved. Feel involvement opportunities are unclear. Do not think that IEEE clearly communicates and that the communication is one-way. Feel like an outsider. Think IEEE seems disconnected. Unaware of how volunteers are honored. Don’t feel like they would be missed. IEEE does not afford access to wisdom of industry leaders. Feel IEEE lacks organizational spirit. Do not feel values align with IEEE. Feel IEEE’s role in the industry is not important. BEHAVIORAL SUMMARY/ CHARACTERISTICS Joined and maintained membership with IEEE to access insurance. Likely to have 20+ years of service. Highly concentrated in the US. Older members. Low importance of IEEE. Less than 2 years of service. Feel career resources, continuing education, Internet conferences, and online resources are important. High IEEE product usage. Hold or have held leadership positions in their society. Actively volunteer for IEEE activities and technical society activities. Joined societies to volunteer, interact with others, and contribute to their profession. Familiar with the organizational vision. Highly satisfied with IEEE products. Highly involved in IEEE activities. Lack knowledge on how to get involved. Lack the invitation to be involved. Younger members (Age: 30-40) Barriers to involvement are high. Highly educated. Concentrated in Asia/Pacific. Low US member population.

Current IEEE Satisfaction T2B=80% T2B=78% T2B=67% T2B=60% T2B=54% 35% 14% 20% 20% 11%

Higher Grade Without Graduate Students Segment Distribution USA Canada Total Europe, Africa, Middle East (EMEA) Latin America Asia/Pacific

Higher Grade Without Graduate Students Reasons for Joining Europe, Africa, Middle East Asia/ Pacific Total USA Latin America Canada To remain technically current To obtain IEEE publications To join IEEE Societies To enhance my career opportunities To network with others in the profession To enhance my stature within the profession For continuing education To participate in local IEEE activities To obtain a reduced registration fee at IEEE conferences To give back to my profession A professor suggested it Recommended by colleague To participate in student branch activities To have access to discounts on professional & personal services To access insurance To give back to the world community To participate in standards development To obtain an IEEE email alias with virus protection To participate in public policy Through a membership drive To participate in student contests Q3. Please indicate the major reasons you originally joined IEEE. Please select all that apply.

Higher Grade Without Graduate Students Products and Services 37% I find the number of products and services offered by IEEE somewhat overwhelming and would prefer they offer fewer products and services that are more relevant to what I need. The broad variety of products and services offered by IEEE is great . . . in my opinion there can never be too many to choose from. 34% 40% 41% Total USA Canada Europe, Africa, Middle East(EMEA) Latin America Asia/Pacific 36% R10 41%

Higher Grade Without Graduate Students Products and Services (Continued) 41% 45% I find IEEE’s products and services easy to access and easy to use. It seems that IEEE’s products and services are sometimes hard  to access and difficult to use. 41% 34% 38% Total USA Canada Europe, Africa, Middle East(EMEA) Latin America Asia/Pacific R10 40%

Importance at Region Level: Major Differences Highlighted Major differences defined as 10 points differ from total – green (positive) and red (negative)

Satisfaction at Region level : Major Differences Highlighted Major differences defined as 10 points differ from total – green (positive) and red (negative)

Strategic Focus: Higher Grade Members Without Graduate Students (Assessment of external research firm “the Modellers) PRIORITY #1: Segment 4 (20%): Why? They are younger, want to be involved and are willing to be engaged but don’t know how. High concentration in EMEA They are most at risk - - lowest likelihood to renew How? Step 1: Reach out to them and show them a clear pathway to involvement Step 2: Put career resources, networking and continuing education opportunities in front of them PRIORITY #2: Segment 3 (20%) They are your “tribal elders,” heavily academic, very involved in societies, willing to volunteer, wanting to network more and wanting to contribute to the profession They seek more opportunities for professional networking. Be sure to communicate about the networking value of societies and invite them to professional networking events. Give them an opportunity to influence others. They may be good people to connect with Segment 4.

Strategic Focus: Higher Grade Members Without Graduate Students (Assessment of external research firm “the Modellers) PRIORITY #3: Segment 2 (14%): Why? These are your future leaders, young go-getters who are already very involved and are major fans of so much of what IEEE offers. High representation in APAC Despite their high involvement, they are not so sure they would be missed if they were gone. How? These members want to achieve higher status levels. Provide reinforcement, recognition and reward. Give them more opportunity to spread their enthusiasm to other members - - they may also be candidates for linking to those in segment 4. In this segment, intended future use of the four key improvement areas is double or more. They are prime targets for these areas.

Students (including Graduate Students) Segment Summary

Students Including Graduate Students Segment Distribution Members who are dissatisfied with IEEE. They are unclear on the benefits offered and feel the role of the organization is unimportant. Segment 1 Student members who are highly engaged and take on leadership roles. Segment 4 Student members who are satisfied with their current connection to IEEE. They feel the activities are expensive, but have interest in continuing education and networking. Segment 2 Students who have both the time and desire to be more active with volunteer and leadership roles, but have not been asked and do not know how to get involved. Segment 3 Undergraduate students with part-time employment who value IEEE’s career resources, but do not feel it is essential to be involved with the organization.

Students Including Graduate Students Segment Descriptors ATTITUDINAL SUMMARY Feel like IEEE listens to them. Consider IEEE’s organizational influence important. Have available time to volunteer. Perceive IEEE to be caring, approachable, humanitarian, and responsive. Organization is personally and professionally important. Highly satisfied with many IEEE activities and products. Feel IEEE is a good value for the price. Students who prefer to lead. Feel IEEE membership sets them apart. Feel like an outsider. Think about giving back. Feel communication is one-way. Would like to be a leader. Activity helps them feel connected. Want to be more actively involved. Prefer to let someone else lead. Do not feel leadership roles are important. Compete with self more than others. Value public-policy- related activity. Recognition is not a primary focus. It is difficult to volunteer time. IEEE’s role in the industry is not that important. Who are satisfied with their current connection to IEEE. Feel the activities are expensive, but have interest in continuing education and networking Don’t feel they are afforded access to industry leaders’ wisdom. Are unclear on opportunities and benefits are for involvement. Do not see significance of IEEE membership to tech professionals. Do not feel that they are set apart by their IEEE membership. Even with participation, do not feel connected. Are not focused on giving back. Feel IEEE lacks organizational spirit. Are focused on professional gain from IEEE. Aren’t like other IEEE members. Values are not aligned with IEEE. BEHAVIORAL SUMMARY/ CHARACTERISTICS Heavily concentrated in Latin America. Familiar with the organizational vision. Very active with IEEE. Have or hold leadership positions. Maintain membership to participate in student branch activities and contests. Very likely to recommend IEEE. Lack the knowledge on how to get involved. Heavily concentrated in the US. Aged 40-50. Lack time because of personal demands. Heavily concentrated in Asia Pacific, specifically India. Value career and employment resources. Heavily concentrated in EMEA. Will use professional networking resources at about the same level.

Current IEEE Satisfaction T2B=73% T2B=73% T2B=69% T2B=64% T2B=44% 17% 24% 17% 27% 15%

Students Including Graduate Students Segment Distribution USA Canada Total Europe, Africa, Middle East (EMEA) Latin America Asia/Pacific

Students Including Graduate Students Reasons for Joining IEEE Europe, Africa, Middle East Latin America Asia/ Pacific Total USA Canada To remain technically current To obtain IEEE publications To enhance my career opportunities To participate in student branch activities To network with others in the profession To join IEEE Societies To participate in local IEEE activities For continuing education To enhance my stature within the profession To obtain a reduced registration fee at IEEE conferences To participate in student contests A professor suggested it Recommended by colleague To have access to discounts on professional and personal services To give back to my profession To give back to the world community To participate in standards development To obtain an IEEE email alias with virus protection Through a membership drive To participate in public policy To access insurance Q3. Please indicate the major reasons you originally joined IEEE. Please select all that apply.

Students Including Graduate Students Products and Services 38% 36% I find the number of products and services offered by IEEE somewhat overwhelming and would prefer they offer fewer products and services that are more relevant to what I need. The broad variety of products and services offered by IEEE is great . . . in my opinion there can never be too many to choose from. 37% 42% 32% Total USA Canada Europe, Africa, Middle East(EMEA) Latin America Asia/Pacific R10 40%

Students Including Graduate Students Products and Services (Continued) 48% 45% I find IEEE’s products and services easy to access and easy to use. It seems that IEEE’s products and services are sometimes hard  to access and difficult to use. 33% 46% 48% Total USA Canada Europe, Africa, Middle East(EMEA) Latin America Asia/Pacific R10 52%

Other detail that will also become available as a result of segmentation study: Society vs. non-Society members Region detail Priority countries Demographics by region In Appendix already Demographic information overall (e.g. age, education, industry, income, etc.) Attitudinal and behavioral questions 4/4/2019

Next Steps Continue on Member Experience Roadmap improvements plans; still correct focus areas Develop our own action and prioritization plans based on member segments Complete regional reports Some extra digging to understand significant differences in Region 9 Reports and recommendations to leaders Detail for priority countries (analysis underway) Provide detail on society members to TA strategic planning 4/4/2019

Thank You!